Discover style inspiration, behind the scenes access, helpful guides and more at The Avenue...
Discover style inspiration, behind the scenes access, helpful guides and more at The Avenue...
Discover style inspiration, behind the scenes access, helpful guides and more at The Avenue...
LET'S TALK BOOBS WITH COPPAFEEL!
At Boux Avenue, we want to look after our community from top to bottom. That’s why we are working with CoppaFeel!, the UK’s first and only breast cancer charity for young people, with an aim to end the late detection of breast cancer.
WORLD KINDNESS DAY: SUPPORTING SOMEONE THROUGH CANCER
This World Kindness Day (Wednesday 13th November 2024) we have asked our inspiring charity partners CoppaFeel! and The Eve Appeal for their top advice and tips on how you can support a loved one living with either breast or a gynaecological cancer.
BLACK FRIDAY MUST HAVES
Shop our much loved Black Friday deals with 20% off everything from Monday 18th November to Monday 2nd December. On a mission to kickstart your Christmas shopping in Black Friday? This is the perfect treat with gorgeous new festive nightwear and snuggly soft dressing gowns which make the perfect present - or just indulge yourself in some new exquisite luxury bodies.
CHRISTMAS PRESENTS FOR WIVES AND GIRLFRIENDS
Christmas season is a magical time - filled with love, warmth, and the excitement of gift-giving. If you're on the hunt for the perfect Christmas gift for your partner, we've got you covered.
UNDERWEAR AS OUTERWEAR
The trend of wearing underwear as outerwear is here to stay, offering a stylish and bold way to express your personal style - and show off your lingerie without bearing all! Particularly during party season, incorporating lingerie-inspired looks into your outfits allows for a mix of elegance and playfulness.
GIFTING YOUR WIFE OR GIRLFRIEND LINGERIE
Lingerie as a gift can be tricky to get right, but with the right guidance and advice, you’ll soon have the confidence to buy the perfect intimate gift.
SEXY HALLOWE'EN OUTFIT IDEAS: LINGERIE EDITION
Hallowe'en is just around the corner so we’re putting together all our sexy Hallowe'en costume ideas.
WHAT TO PACK FOR A ROMANTIC WEEKEND AWAY
IIt’s the beginning of the year, and the perfect time to relax and reset in preparation for busier times ahead. Perhaps it’s the start of a budding Valentine’s romance for you - or you've planned a last minute couple's weekend getaway together, time for just the two of you!! Either way, knowing exactly what to pack for a weekend away can place anyone in a pickle.
DOPAMINE DRESSING GUIDE
Discover the latest fashion trend, dopamine dressing, and instantly boost your mood with our selection of bright lingerie. Discover more here.
UNI OUTFIT IDEAS: FRESHERS WEEK OUTFITS & MORE
Starting or heading back to university is an exciting time - but with it can come some anxiety of what to wear. If you’re wondering what to wear to uni, keep reading!
YOUR BRA QUESTIONS, FINALLY ANSWERED
The bra - it’s that every day item which, let’s face it, most of us don’t actually know all that well!
HOW TO STYLE LOUNGEWEAR FOR EVERY OCCASION
What a feeling; you know the one. Freedom. To move, to stretch, to dance, to be 100% unapologetically, confidently you. Lightweight, luxe comfort has fast become our BFF when it comes to luscious lounge sets for all occasions, especially for nailing those day-to-night outfits every single time.
SIGNS YOU’RE WEARING THE WRONG BRA SIZE
Whether it’s a T-shirt bra, a strapless bras, or even a stick on bra - women around the world reach for their favourite bras to support them every day.
LINGERIE DESIGNED IN LONDON
Discover the best lace lingerie to feel fabulous in, as we partner with LFW City Wide to celebrate the best of our London designed lingerie.
WHY MODAL FABRIC IS HAVING A MOMENT
Our newest collections include beautiful styles, crafted in the fabric of the moment, modal and truly make the most of modal’s signature silky-soft feel, doubling down on the luxuriousness of one of today’s most sustainable fabrics.
SATIN NIGHTWEAR EDIT
Our favourite pyjama style has to be satin nightwear, it is the luxury staple your nighttime wardrobe is missing. Satin PJs are versatile for going out in as well as being perfect for nights in. Thanks to the luxurious feel and glamorous finish of women’s satin pyjamas, they can elevate every occasion.
HALLOWEEN LUXURY EDIT
We love all lingerie and underwear: everyday underwear, harness lingerie, matching sets and bodysuit lingerie. We think we’ve nailed just about every brief (get it?), but there’s one series so sumptuous it deserves a name of its own. Enter our Bouxtique collection of luxury lingerie. Prepare to be entraced by our most captivating and luxurious collection yet.
WHAT TO WEAR UNDER SEE-THROUGH OUTFITS
Sheer, mesh and see-through outfits are nothing new. But if you're braving one of the season's more daring looks, what you wear underneath is as much a part of your 'fit as your fave mesh marvel itself.
HOW TO WEAR SUSPENDERS AND STOCKINGS
We love suspenders, stockings, harnesses and everything in between. As we edge closer to the season of romance (hello, Valentine’s Day), there’s no better time to embrace the allure these sexy lingerie pieces provide.
TRIANGLE BIKINIS AND HOW TO STYLE THEM
Triangle bikini styles - they’re fun, flattering and they’re coming in hot for summer ‘23. This much loved style is a seasonal staple for so many reasons!
HOLIDAY OUTFIT INSPO FOR SUMMER
What to wear on holiday? Possibly our favourite question of the year, and not just because we’ve all the answers here at Boux! There’s something extra exciting about laying out those va-cay visions for the hottest swimwear and beachwear looks of the season.
THE BEST SUMMER NIGHTWEAR
Having different nightwear styles for changing seasons is key to feeling fresh and sleeping well. Cool summer nightwear helps with both; so you can focus on which cocktails to serve, the hottest summer soirées to attend and on booking those vacay flights.
THE POOL PARTY OUTFIT EDIT
One very welcome heatwave has already hit the UK, and we’re here for the pool and beach parties it has inspired. Whether you are heading to a pool party at home or attending one whilst holidaying abroad, our pool party outfits are definitely going to be a hit.
THE BEST SUMMER KNICKERS FOR YOU
It's time to get picking out your Summer knickers with Boux’s help, find our faves from breathable underwear to the latest mesh styles!
EMBRACE THE BOHO AESTHETIC THIS SUMMER…
We’re delighted to introduce our latest collection, Boho Swim, full of gorgeous swimwear & beachwear that’ll see you through all your upcoming holiday outfit needs.
EMBRACE THE COQUETTE AESTHETIC
The coquette aesthetic - it’s all over the runways, red carpets, and each one of your social feeds right now. A welcome re-emergence that’s serving a whole lot of romance, this is a truly beautiful trend.
IBIZA OUTFIT IDEAS EDIT
The White Isle’s reputation as a hedonist’s heaven has long since evolved, with something for everyone from party lovers, to boho retreat seekers. Whatever your holiday looks like though, there’s no denying that packing for Ibiza requires the best of your holiday outfits.
NEON OUTFIT IDEAS TO BRING OUT THE GODDESS IN YOU
For those who want to look and feel like a goddess on holiday - and who doesn’t? - we've created Goddess Swimwear, our gorgeous new swimwear collection. In a range of bright and beautiful colours, these neon swimwear and bright beachwear pieces are not to be missed.
SEXY BEACH COVER-UPS FOR ON AND OFF THE BEACH
YWith Summertime finally here, it’s time to refresh your holiday outfits, which means new swimwear and beachwear. Whilst often forgotten about, we think beachwear outfits deserve the same attention as you might give to selecting your latest bikini.
THE LUXURY LINGERIE YOU DESERVE
Here at Boux, we create design-led pieces that tell a story and ensure you feel your most fabulous, in the highest quality of sexy lingerie. There’s not only lace lingerie, but also satin and matching sets that elevate underwear from the simple everyday into a luxury lingerie experience.
NATIONAL LINGERIE DAY
National Lingerie Day lands on 25th April; a day designed for appreciating gorgeous lingerie sets, crafted with care, that look amazing and, most importantly, make you feel incredible.
WHAT TO WEAR UNDER YOUR WEDDING DRESS
Dream wedding dress selected? Now there’s a truly pressing matter at hand: finding the perfect underwear to wear under the dress.
NEON OUTFIT IDEAS: STYLING NEON SWIMWEAR & LINGERIE
Neon is a key colour story this Summer, as there’s just something about wearing bright colours when the sun is shining. This season we are going retro with bold prints across neon bikinis - think 80s’style - and we’re embracing super sweet brights across our lingerie collections.
WHAT TO PACK FOR A ROMANTIC WEEKEND AWAY
IIt’s the beginning of the year, and the perfect time to relax and reset in preparation for busier times ahead. Perhaps it’s the start of a budding Valentine’s romance for you - or you've planned a last minute couple's weekend getaway together, time for just the two of you!! Either way, knowing exactly what to pack for a weekend away can place anyone in a pickle.
WHY THIS SEASON IS ALL ABOUT RUCHED SWIMWEAR…
If you’re looking for the most comfortable, fashionable, and flattering swimwear this season, our newest ruched designs are for you.
THE HONEYMOON OUTFITS EDIT
Packing for the holiday from heaven? We’re excited for you - not only because it’ll be the trip of a lifetime, but, let’s face it - it’s also the perfect excuse to treat yourself like never before.
WEDDING NIGHT OUTFITS: SEXY WEDDING LINGERIE AND BRIDAL NIGHTWEAR
Wondering what to wear under your wedding dress or what sexy bridal lingerie to wear on your wedding night? Boux is here with all our top picks just for YOU!
COMFY AIRPORT OUTFIT IDEAS
Here at Boux, we’ve found most of us fall into one of two camps: the well-prepped, or the panic packers. Still, we unanimously agree that a good airport outfit sets the tone for the best holiday, so before you start packing the swimwear, get planning your airport loungewear.
THE BRAS TO WEAR WITH YOUR FAVOURITE OUTFITS…
Wedding season is upon us, which means you need to find the right bras for your perfectly-planned outfits. Whether it’s a gorgeous bra for your low-cut dresses, the best bra for backless styles, or square neck bras for sexy summer styles, we have the perfect bra solutions for you - ideal for pulling off many wedding outfits and embracing Summer styles.
STATEMENT STRAPS ARE IN: STRAPPY BIKINIS & SWIMSUIT EDIT
Swimwear that makes a statement; it’s a non-negotiable for 2024. Whilst we’re here for all the swimwear trends; from barely there sexy swimwear, to the functional and form-fitting swimsuit and the classic bikini set, this year’s leading vacation en-vogue just has to be the strappy style.
MOTHER'S DAY GIFT GUIDE
Our Mother’s Day gift guide is here to help you find the most beautiful and thoughtful presents worthy of your mum. Find our premium picks of loungewear, nightwear and cosy accessories to give your mum the perfect excuse to put her feet up, explore everything from the perfect Mother’s Day PJs to the perfect slippers for Mum, with ideas to suit every style and every pocket too, we’ve made shopping for Mother’s Day gifts easy…
THE RIBBED LOUNGEWEAR EDIT
The ribbed lounge set: A staple loungewear style since early 2020, it’s a loungewear trend that’s going nowhere. And 2024’s iterations make lazy days at home all the more luxurious, thanks to the gorgeous fit and exceptional quality of our newest ribbed loungewear pieces!
THE SEXY HARNESS LINGERIE EDIT
Harness lingerie has stepped out of the boudoir and into the fashion spotlight recently. An unmatchable accessory for daring, draw-the-eye moments, harness underwear commands attention! Want to frame your bust, hips, or bum, whilst keeping your shape sleek and streamlined? Then strappy lingerie styles are the way to go. This season is all about luxe finishes, lush textures, and sensuous shapes. And it’s your season to shine in sexy lingerie.
CORSET STYLE LINGERIE EDIT
Corset lingerie - it’s the edit we all look forward to. Couture Fashion Week gave an haute couture nod to corset underwear earlier this month - it was all cinched waists, enhanced necklines, and romantic detailing.
PYJAMAS FIT FOR A BRIDE
You’ve picked the dress, the shoes, the wedding lingerie and the jewels. Next on the agenda, it’s the bridal pyjamas - yes, bride-to-be PJs are having a moment, and we can see why.
OUR GALENTINE'S DAY GUIDE!
Forget February 14th for a second - for so many friendship groups out there, it’s the thirteenth that really counts. That’s right, the 13th of Feb, otherwise known as Galentine’s Day is all about celebrating your friends - which we LOVE!
LINGERIE GIFTS FOR ME: TREATING YOURSELF WITH BOUX
When was the last time you treated yourself? As in, “can’t-stop-thinking-about-it, must-wear-all-the-time” level treated yourself? Valentine’s Day may be on the horizon, but surely in 2024 we can appreciate that self-love waits for no one. The time to look after number one - that’s you - is always, but sometimes a calendar event is the perfect opportunity to check in on your own (self) love story.
VALENTINE’S GIFT IDEAS FOR HER OR HIM
Whatever Valentine’s Day means to you, it’s forever the season where love conquers all. We love this time of year; cosy snuggles, candlelit dinners, and the perfect excuse for some mid-winter gifting. What’s not to like?
GALENTINE'S DAY GIFT IDEAS
Get all the inspo you need for Galentine’s gifts & ideas for our fave day of the year here. From sleepovers with matching PJs to bra fittings, we have got you!
LAST MINUTE VALENTINE'S GIFTS
Left your Valentine’s Day gift shopping to the eleventh hour? Don’t worry we’ve pulled together the best of our Valentine’s nightwear and sexy lingerie so you can treat your partner to the perfect Valentine’s gifts without having to browse for too long.
SEXY OUTFIT IDEAS FOR DATE NIGHTS
Date night lingerie, date night outfits, and even date night underwear-as-outerwear all share one thing in common: they make you feel sexy, and seen. That is exactly the vibe we hope for on any good date, whether it’s the first, third or special date night several years into your relationship.
SHEER LINGERIE EDIT: FROM SEE-THROUGH BRAS TO KNICKERS
Maybe the thought of sheer underwear conjures sultry scenes in a hot second. Or maybe you’ve already embraced the more supportive variations of sheer lingerie as a worthy staple in your weekly rotation.
THE SEXY NIGHTWEAR EDIT
Switch up your New Year’s resolutions from what you want to do in 2024, to how you want to feel in 2024. Simple daily choices, like upgrading your bobbled pyjamas to flirty nightwear like chemises and cami sets, can give you a powerful boost. Because how you feel when you get into bed, and when you wake up in the morning, sets the tone for the days in between.
WHAT TO WEAR UNDER SEE-THROUGH OUTFITS
Sheer, mesh and see-through outfits are nothing new. But if you're braving one of the season's more daring looks, what you wear underneath is as much a part of your 'fit as your fave mesh marvel itself.
CHRISTMAS GLAM
We have an unexpected Christmas list for you this year. A list of things you don’t need.
THE WARMEST PJS
The cold snap is back - and with a bit of a vengeance, we might add. So, *sigh*, it’s not quite time to vacuum pack away those cosy pyjamas and your fave fluffy dressing gown.
THE BEST GYM UNDERWEAR
Make your workout extra comfy by reading Boux’s guide to the best gym underwear. From avoiding knicker lines to breezy materials, these are the best picks…
LAYERED WINTER OUTFITS
Stay warm this winter with our top tips on how to build the perfect layered winter outfit. Discover all our outfit ideas here!
CHRISTMAS LOUNGEWEAR
Cosy days and snuggly nights are finally here, so it's time to get comfortable in our new Christmas loungewear. We have just the pieces you and your loved ones will adore this season - these loungewear sets make the best gifts. Cute and cosy, they are the perfect winter vibe!
CHRISTMAS DAY OUTFIT IDEAS
Spending all day by the tree in your Christmas pyjamas? Valid! Dressing to the nines for Christmas lunch? Valid! Manoeuvring the middle ground in chic loungewear sets? Also valid! The best Christmas Day outfit for you depends on your personal holiday traditions, memories and favourite festive settings. We love individuality, so here’s our pick of the best festive ‘fits for every festive dress code.
THE BEST CHRISTMAS PYJAMAS
Our Christmas pyjamas this year aren't just perfect for Christmas day though, this season's nightwear is perfect for the whole festive season. Plus these Christmas PJs make such good gifts , from going into Christmas Eve boxes to making the best stocking fillers. Our pick of the season's top pyjamas will make family time cosier, cuter and even more magical.
LUXURY DRESSING GOWNS
Whether you're the girl who lives in her favourite fluffy dressing gown, or you’re searching for the sleek silhouette of a gorgeous satin robe, luxury dressing gowns are a staple piece for any wardrobe.
CHRISTMAS STOCKING FILLER IDEAS
Stocking fillers may be considered the easiest brief during Christmas gifting season, but they have so much potential to be more than an afterthought. From Christmas PJ sets to sock drawer updates and fluffy slippers to warm their toes all through the winter, our Boux elves have been busy curating our top picks for all the women in your life.
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MATCHING FAMILY CHRISTMAS PJS
You might be sharing a cup of hot choc on Christmas Eve, drinking in the ‘night before’ anticipation, cuddling up in matching fleece pyjamas. Or watching little faces beam when they make Santa’s ‘nice list’, running over to hug you in your candy cane co-ords. During life’s most memorable occasions, little touches can bring even more magic to the moment.
CHRISTMAS GIFTS FOR MUM
If there’s anyone we want to show appreciation for during the holidays, it’s mum. But what to get Mum for Christmas is a holiday mystery that leaves most of us hanging awkwardly by the toiletries department. Step. Away. From. The. Bath. Bombs.
CHRISTMAS EVE BOXES
Cue the end-of-year out-of-office. Smells of mulled wine and eggnog. Cuddling up to Christmas movies. And, if you’re a fan of the tradition, kickstarting the festivities with a Christmas Eve box. If you are really, really into the festive season, maybe you have already sorted a Jingle Basket in prep for Christmas too, but make sure you don't forget to get your Christmas Eve boxes sorted ahead of time as well.
CHRISTMAS GIFTS FOR HER
The best aspect of Christmas gifting is, arguably, the look on someone’s face when we get it just right. Whether you are gifting lingerie or dressing gowns, fleece pyjamas or loungewear, we have all the perfect hand-picked Christmas gift ideas for wives and girlfriends, mums, sisters, friends, daughters and every woman in your life right here.
SECRET SANTA GIFT IDEAS
We love a festive mystery, and one of the greatest is which Secret Santa ideas will prevail this Christmas! But it's certainly no secret that a Secret Santa ticks multiple boxes. And if you choose from our picks of the best christmas pyjamas, loungewear, socks and fluffy slippers to gift, you will be ticking a lot of boxes too!
CHRISTMAS GIFTS FOR DAUGHTERS
Some things will delight your daughter no matter her age. Christmas pyjamas are one of them. We’ve curated the best of our festive collections of pyjamas, nightwear, loungewear and seasonal socks and slippers to bring you more magical moments with your loved ones. Take the stress out of Christmas shopping and start here, with our curated list of the best gifts for daughters.
HALLOWEEN LUXURY EDIT
We love all lingerie and underwear: everyday underwear, harness lingerie, matching sets and bodysuit lingerie. We think we’ve nailed just about every brief (get it?), but there’s one series so sumptuous it deserves a name of its own. Enter our Bouxtique collection of luxury lingerie. Prepare to be entraced by our most captivating and luxurious collection yet.
WARM LOUNGEWEAR FOR WINTER
Autumn’s heatwaves aside, there’s no denying the cold weather is approaching. And if last winter taught us anything, it’s the value of investing in warm loungewear for the season. Sure, it offers a big ROI on the style front, but it keeps the radiator from working overtime too!
SATIN NIGHTWEAR EDIT
Our favourite pyjama style has to be satin nightwear, it is the luxury staple your nighttime wardrobe is missing. Satin PJs are versatile for going out in as well as being perfect for nights in. Thanks to the luxurious feel and glamorous finish of women’s satin pyjamas, they can elevate every occasion.
THE ULTIMATE GUIDE TO GIFTING YOUR GIRLFRIEND LINGERIE
“How to gift your girlfriend lingerie” or “best gf lingerie” - we bet you’ve googled these a few times, are we right? A little bit for her, and a little bit for you - what’s not to love about a well-considered lingerie gift?
GOING OUT IN PYJAMAS
We like to make our wardrobe work hard - and we know you do too. Sometimes, this means our nightwear becomes night-out wear, creating an effortless look that just works, time and time again.
SOLUTIONS
The ultimate lingerie drawer capsule designs. Discover's Boux's latest Solutions collection from everyday T-Shirt bras, to the game changing strapless bra that has been 2 years in the making, crafted for enhanced comfort, fit, support, versatility and a seamless finish. .
ICONIC
Looking for the perfect fitting bra in classic colourways whilst not sacrificing on comfort. With over hundreds of 5 star reviews, there is a reason these bras are Iconic.
CUTE PYJAMAS TO BRIGHTEN YOUR DAY
As the temperatures cool, the days shorten and holidays make way for daily life again, there’s no feeling quite like slipping into a pair of chic, cute pyjamas at the end of the day.
THE SEXIEST HARNESS LINGERIE SETS
Strappy sexy lingerie is here, and we want it all. Harness style sets are perfect for when you want to turn up the heat. A spicy addition to the racier end of your lingerie rack, harness lingerie is also a very versatile trend: A subtle harness hint can work just as well as the most daring piece for making you feel your sexiest! Time to get bold with harness lingerie.
WHY WE LOVE COTTON PYJAMAS AND YOU SHOULD TOO
Cotton pyjamas - a marvellous mainstay of our summer wardrobe - and one that’s so easily refreshed with a new collection that teases all of ‘23’s top trends.
WHY WE LOVE SMOOTHING AND SEAMLESS UNDERWEAR PIECES
Smooth and seamless underwear. Two major must-haves within any lingerie collection, are we right? From underwear-as-outerwear tops to the ultimate body sculpting bodysuits, the time is now to test drive Boux’s top smoothing underwear pieces.
THE PERFECT GREEK HOLIDAY OUTFITS FOR SANTORINI, MYKONOS & EVERYWHERE IN BETWEEN!
Whether it’s for the food, the restorative energy, or for the now-legendary party potential, a glorious week in Greece hits top of the list for thousands of UK holidaymakers every year.
LOUNGING IN LUXURY WITH BOUX LOUNGE
Velvets and velours, beautiful borg, soft fleece and modal. Luxury materials that make for loungewear heaven.
HOLIDAY OUTFIT INSPO FOR SUMMER
What to wear on holiday? Possibly our favourite question of the year, and not just because we’ve all the answers here at Boux! There’s something extra exciting about laying out those va-cay visions for the hottest swimwear and beachwear looks of the season.
THE ULTIMATE GUIDE TO GIFTING YOUR GIRLFRIEND LINGERIE
How to gift your girlfriend lingerie - we bet this is one you’ve googled a few times, are we right? Whether V-day vixen is her vibe, or she lives in her cutesy comfies, a thoughtful lingerie gift set is sure to surpass her expectations come February 14th. We get it: Valentine’s Day rituals are not for everyone, but a fresh new set will always delight, whatever the (hot) date! Make her heart - and yours - skip a beat with Boux’s latest lingerie sets, ideal for a seductive soirée.
NATIONAL BIKINI DAY 2024
Celebrating the invention of the bikini by Louis Reard in 1946, National Bikini Day is just around the corner. On July 5th, to be precise. In 2024, it’s hard to imagine a world without this trailblazing two-piece - so at Boux, we’re honouring the day in the best possible way - with an edit of all the best bikinis!
ULTIMATE GUIDE TO GETTING THE BEST TAN
Whether you’re a fake-bake fan or only the real deal will do, we’re sure you’ve either spied or are on the lookout for the best bikini for tanning to see you through summer. As always, Boux is here to serve, ladies!
EMBELLISHED SWIMWEAR AND HOW TO WEAR IT
Gone are the days when a bit of metal hardware sufficed as extra swimwear embellishment. Even the classic triangle bikini is being turned on its head, so it's little surprise that we’re demanding a bigger and bolder variety of embellished swimwear too.
THE FAIRYCORE AESTHETIC IS HERE
Fairycore: it’s back with a bang and we’re here to get you ready for a spritely kind of summer…So why do we love this trend? Aside from adding instant femininity and dreaminess to any look, it’s also SO adaptable.
THE POOL PARTY OUTFIT EDIT
One very welcome heatwave has already hit the UK, and we’re here for the pool and beach parties it has inspired. Whether you are heading to a pool party at home or attending one whilst holidaying abroad, our pool party outfits are definitely going to be a hit.
SELECTING THE PERFECT SOMETHING BLUE GIFT
We all know the rhyme…but as with so many wedding traditions, we’ve got questions. Who gives the bride something blue, for a start? Does she have to wear something blue all day? Should it be a part of her all-day wedding lingerie set?
THE BOUX GUIDE TO BARBIECORE: HOW TO WEAR THE TREND OF 2023
Barbie pink has been flashing up on catwalks and red carpets over the past year, but the Barbiecore aesthetic is about to get brighter still as the fashion world is abuzz over the new Barbie movie due to premiere on 21 July.
THE SEXIEST BLACK OUTFITS FROM BOUX
The most timeless of shades and a staple in every wardrobe and underwear drawer - black’s not going anywhere. It’s the perfect colour for sexy lingerie that exudes elegance and sexy outfits that remain chic. So it’s no surprise we sell a piece of black lingerie every two minutes…
GET TO KNOW CUT-OUT SWIMWEAR
Across the SS ‘23 runways, on your screens via our fave summer reality lineups and all over the ‘gram: You’ve definitely seen it. As cut out swimwear dials up the heat for summer, Boux is showcasing a mega range of different shapes, styles and sass levels!
SHEER LINGERIE EDIT: FROM SEE-THROUGH BRAS TO KNICKERS
Those au naturel options are winning in lingerie right now, Boux beauties - and we can’t say we’re disappointed. Sheer lingerie shows off more of the body’s glorious curves, keeping things super sensual under your favourite ‘fits. No surprise, then, that more of you are opting for unpadded and streamlined styles than ever before.
MEET GRACEY
Gracey has entered the game... Meet our latest game-changing lingerie set making the everyday, not so every day. Channel your main character energy with our new unlined lace style, for a comfortable fit and natural shape in bold statement summer shades. It's time to level-up your lingerie with our new must-have set.
TYPES OF SWIMWEAR EXPLAINED: THE BIKINI & SWIMSUIT TYPES GUIDE
‘Tis the season to treat yourself to that annual upgrade of beautiful swimwear and beachwear - but how to whittle things down from dozens of different types of swimsuits, to one or two winners?
INTERNATIONAL WOMEN'S DAY 2022
Celebrate International Women’s Day 2022 by coming together and breaking the bias! Spread love and positivity with self-love affirmations from Boux!
SUMMER LOUNGEWEAR FOR COMFORT AND STYLE
Sure, loungewear is all about comfort and convenience, for days when fully ‘getting ready’ just isn’t on the cards. This makes it perfect all year round, as long as we adapt our fave styles to the season!
SEXY BLACK OUTFITS FOR SUMMER
This just in, black on black is back in time for summer! Our favourite perennial colour has never abandoned us, nor will it ever. But here at Boux Avenue it does come in some updated shapes and styles that give black the summer-slanted edge we’ve all been waiting for.
WHY YOU NEED THESE PYJAMA SHORTS SETS
Womens short pyjamas are a bonafide bedroom staple - so it’s a good job the Autumn/Winter 2024 Boux Avenue new-ins are nothing short of beautiful!
NATIONAL BIKINI DAY 2024
Celebrating the invention of the bikini by Louis Reard in 1946, National Bikini Day is just around the corner. On July 5th, to be precise. In 2024, it’s hard to imagine a world without this trailblazing two-piece - so at Boux, we’re honouring the day in the best possible way - with an edit of all the best bikinis!
BRIDE TO BE GIFTS: SWEET GESTURES FOR HER BIG DAY
There’s no excitement like the butterflies before the big day, but brides have so many decisions to make - so many things to say ‘yes’ to - before they get to say ‘I do’. Thoughtful gifts during the days and weeks before the big day are a brilliant way to remind her you support her, and to help tick some bridal essentials off her shopping list, too.
FESTIVAL OUTFIT IDEAS: SEXY, CUTE, COMFY AND MORE
Festival ‘fits: Probably the most fun clothing curation of the season. As the time of year where we can be the most creative with our outfits, it’s tempting to pack your entire wardrobe for each long weekender! We get it.
LINGERIE DESIGNED IN LONDON
Discover the best lace lingerie to feel fabulous in, as we partner with LFW City Wide to celebrate the best of our London designed lingerie.
WHAT TO WEAR UNDER SEE THROUGH OUTFITS
Bypassed this season’s sheer outfits trend because you’re unsure how to pull it off? Turn right back around, ladies, because this is another à la mode yet versatile look that anyone can execute with aplomb. A skim of the looks and the gorgeous pieces we’ve edited for you right here, and you’ll never type the words “what to wear under a see through dress” again. Ever.
THE BEST SUMMER NIGHTWEAR
Having different nightwear styles for changing seasons is key to feeling fresh and sleeping well. Cool summer nightwear helps with both; so you can focus on which cocktails to serve, the hottest summer soirées to attend and on booking those vacay flights.
STYLING PARACHUTE PANTS
They’re the new-in style that you’ll dress up, dress down, lounge around and get active in. At Boux, we’re so excited to have the parachute cargo pants in stock and ready to wear just as springtime hits.
BRIDAL LOUNGEWEAR EDIT
You’ve got the dress. Check. The wedding night lingerie. Check. But in an era when comfort is chic - and loungewear more fashionable than ever - bridal loungewear sets should definitely be the next priority in your wedding day prep.
BRIDESMAID PROPOSAL GIFT IDEAS
Decided to get hitched? Firstly, congratulations! Now get ready for what can be a whirlwind period of love, planning, fun and - hopefully - not too much frenzy.
STREETWEAR STYLING WITH EMILY SHAK X BOUX LOUNGE
Streetwear styling can’t be beaten, it’s chic and effortless all year round. Nail the off-duty model look with Emily Shak’s Loungewear edit - full of the latest loungewear styles in the brightest hues.
CERVICAL CANCER PREVENTION WEEK
Did you know the 23rd – 29th January is Cervical Cancer Prevention Week. We have teamed up with the UK’s leading cervical cancer charity, Jo’s Cervical Cancer Trust, to help raise awareness on how we can eliminate cervical cancer in the UK. Cervical cancer currently kills two women in the UK every day and is the fourth most common cancer in women globally. In 2020, the World Health Organisation launched a global call for action to eliminate cervical cancer.
WRITE YOUR OWN LOVE STORY
For Valentine’s Day 2023, we are encouraging you to ‘Write Your Own Love Story’. However you do - or don’t - celebrate Valentine’s, we want to see you Boux girls embracing love, with yourself, your partner or your friends. Designed in London by our talented team, our Write Your Own Love Story collection includes sensational Valentine’s lingerie and sexy nightwear pieces you will absolutely fall in love with.
NEW YEARS EVE OUTFIT IDEAS
New Year's Eve - the most glittering soirée of the year, and one you anticipate all season long? Or is it time to hide away on the 31st with your Crimbo chocolate stash and some TV classics? Whichever camp you’re in, get ready to do NYE 2022 in style. Boux has the best New Year’s Eve outfit ideas to make sure that you’ll be ringing in 2023 as the bell(e) of the ball!
OUR BEST SALE PICKS
Forget Christmas-ready, the real question is whether you’re set for Boxing day 2022. Boux Avenue’s much-anticipated sale kicks off this Monday 26th with UP TO 50% OFF our sensational lingerie, nightwear AND loungewear favourites and bestsellers… you simply can’t miss it.
LAST MINUTE CHRISTMAS GIFTING
Whether your formerly smug early bird shopping now feels woefully incomplete, or the 25th of December has snuck up on you from out of nowhere, this one's for the last-minute elves looking for inspo (and fast)! Last-minute Xmas gifts can be every bit as loved (and lovingly chosen) as those tucked under the tree weeks ago. Read on, and make fast work of your own personal 'nice list'.
GOING OUT IN PYJAMAS
Silky camis and slips are having another, post-90s moment right now and we can’t say we don’t love it. Styling a gorgeous chemise or your fave satin pyjamas as outerwear is something we can totally get on board with; a versatile, playful, yet put-together look is what this trend is giving.
LUXURY DRESSING GOWNS
Whether it’s full-on fleece and fur you prefer, or the sleek silhouette of a satin robe, dressing gowns are a mainstay of at-home accessorising. Why shouldn’t yours feel sumptuous and at least a little bit fancy, day after day?
BOUX’S DRESSING GOWN CARE GUIDE
There’s no doubt about it. You, our Boux community, love nothing more than settling down in your snuggest, fluffiest, most on-trend dressing gowns night after night. But do you take care of yours in the best possible way?
FLUFFY FLEECE PYJAMAS FOR WARM COSY NIGHTS
Feeling a slight chill in the air? That’s right, the colder months are upon us. And you know what that means? It's pyjama season. There’s nothing quite like snuggling down in something cosy as things turn nippy and brisk. Whether you’re getting nice and toasty in your bed, or settling down in front of the telly, a pair of fleece PJs make staying in very tempting.
CHRISTMAS EVE BOX IDEAS
Holidays are coming, and with twinkling trees and parties aplenty, the focus is most definitely on prepping for a gorgeous time with family and friends. For so many of you, Christmas Eve is an extra-special day, likely filled with the smell of homemade Christmas treats, some much-needed chill time (got your loungewear sorted?) and the giddy anticipation of what’s to come!?
CHRISTMAS GIFTS FOR YOUR GIRLFRIEND OR WIFE
Struggling to choose the perfect gift for your love? Worry no more thanks to Boux's Christmas gift guide for your girlfriend or wife! Plenty of gift picks here!
WORK CHRISTMAS PARTY OUTFIT IDEAS
It’s time to start planning what to wear for your office Christmas party! Boux is here to help with plenty of xmas party outfit inspo right here!
BLACK FRIDAY MUST HAVES
Black Friday 2022 is here! Check out our picks of our Black Friday must haves, to make your shopping easier, right here!
CHRISTMAS GIFTS FOR HER
Struggling for gift inspiration? If you need a present for your mum, sister, daughter or partner, our ultimate Christmas gift guide for her has got you covered.
CHRISTMAS STOCKING FILLER IDEAS
Get your stocking filler presents sorted with Boux’s gift guide! From stocking fillers for your girlfriend to the cutest socks in a bag!
CHRISTMAS PYJAMAS 2022 EDIT
Check out the best picks from our new Christmas pyjama collection for 2022. We’ve pulled out our fave and most popular PJs in a bag.
CHRISTMAS GIFT IDEAS FOR DAUGHTERS
Find the perfect Christmas Gift for your daughter with the help of our handy gift guide! From PJs in a Bag to cute stocking fillers, it’s all here.
CHRISTMAS GIFT IDEAS FOR MUM
Find the perfect Christmas Gift for mum with the help of our handy gift guide! From robes to loungewear these are the best gifts for mums this Xmas!
SECRET SANTA GIFTS FOR HER
Find the best secret santa gifts for her, with Boux's guide full of secret santa gift ideas in a range of prices!
THE SEXY NIGHTWEAR GUIDE
Boux babes, listen up. Forget New Year’s resolutions and make just one promise to yourself for 2023. That your lingerie and nightwear collections will make you feel flirtier, fiercer, and more downright fabulous than ever. Committed? Good. Because we’re starting with the womens sexy nightwear edit of dreams for you, right here.
THE BEST CHRISTMAS LOUNGEWEAR
Discover your new winter wardrobe and find the ultimate gifts for your friends & family. Make comfort a priority with our stylish Christmas loungewear pieces.
THE BEST CHRISTMAS ONESIES
Boux’s family Christmas onesies are here! Perfect as a gift for your loved ones and you. Discover our onesie picks here!
BRAS FOR SQUARE NECKLINES, LOW CUT DRESSES & MORE
Looking for the perfect bra to work with your going out 'fit? Look no further, we are here to advise on the best bras for square necklines, low cut dresses & more!
THE BEST DRESSING GOWNS
Discover the best dressing gowns for every occasion. Find warm dressing gowns to keep you toasty & sexy robes to feel glam in…
WARM PYJAMAS EDIT
Warm pyjamas will be your best friend this winter. Stay lovely and cosy in fleece pyjamas or cotton. Discover our warmest picks here!
THE BEST DRESSING GOWNS
Dressing gowns have got a serious upgrade in recent years. There is now a best dressing gown for every occasion, from fluffy dressing gowns for Netflix and chill self care nights, to the sultry satin robe or sexy dressing gown that completes your lingerie collection, not forgetting our best luxury dressing gowns for when you want to feel like you are staying in a fancy hotel.
HARNESS LINGERIE EDIT
Get to know the latest harness lingerie styles for feeling sexy in. These provocative lingerie sets are not to be missed.
SEXY HALLOWEEN OUTFITS
From Halloween lingerie to leather leggings, we are here with the best sexy halloween outfit ideas for you! Discover them all here!
KNITWEAR LOUNGE SETS
Looking for another super cute way to stay warm in winter? We give you knitwear lounge sets! Discover the best knit sets here!
THE BEST SHORT PYJAMAS
The best women’s short pyjamas are all here! From Christmas prints to satin or cotton, you will find gorgeous short pyjamas in so many styles!
WHAT IS LOUNGEWEAR?
Boux’s ultimate loungewear guide answers all your questions from what is loungewear, to what are the next lounge trends?! Read more here!
THE UK’S BIGGEST ICKS
Caught the ick? Dreading the ick? So far, managed to avoid the ick?! Lucky you if you’re in the latter camp. Whether you’re playing front and centre in the dating game right now, or you merely dabble in the odd episode of Love Is Blind, the ick, it seems, is everywhere. It even boasts its own dedicated Insta account.
MATCHING FAMILY CHRISTMAS PYJAMAS
Matching family pyjamas are such a hit at Christmas time – discover our picks of the best matching Christmas pyjama sets for the whole family here!
HOW TO STYLE LOUNGEWEAR
Find plenty of inspo on how to style loungewear from Boux here, discover all the different ways we love to dress up stylish loungewear & more here!
BODY SMOOTHING UNDERWEAR & SCULPTING BODYSUIT EDIT
Whether you are looking to nail the off-duty model look, or are after the perf sculpting bodysuit - our body smoothing underwear edit is here for you.
WARM LOUNGEWEAR FOR WINTER
With winter on the way, we are here with all the best warm loungewear to keep you nice and toasty throughout the cold months ahead!
THE BRIDAL LOUNGEWEAR EDIT
Loungewear is the perfect choice for getting ready in pre-wedding – find our picks for the best bridal loungewear right here…
AUTUMN LOUNGEWEAR
Looking for inspo on how to dress for autumn? Boux is here with the autumn loungewear edit, discover the perfect pieces for styling here.
HOLIDAY PACKING: GETAWAY ESSENTIALS
Take the stress out of your holiday with Boux’s holiday packing list! Discover what essentials we are taking and get some inspo for your next summer ‘fits!
HOLIDAY INSPIRATION | OUR MYKONOS TRIP
See how we celebrated National Bikini Day in Mykonos! Discover all the best holiday inspiration, from swimwear to corset top fits!
THE BEST COLOURS FOR YOU
Knowing your skin tone means you can easily pick which colours will suit you best! Discover the best colours for you and how to combine them here!
HOW TO STYLE BOYFRIEND SHORTS
Boyfriend shorts are one of our faves for summer! Discover all the ways to style boyfriend shorts here. Boux has all the inspo you need for jogger short styling!
THE BEST BIKINI EVER
Discover the best bikini you have ever seen. We have used our research to design the dream-bikini, it has everything you want, take a look here!
HOLIDAY OUTFIT IDEAS
Find all the inspiration for your holiday outfits from Boux. Find the cutest daytime holiday ‘fits, beachwear, and holiday evening outfits right here…
NATIONAL UNDERWEAR DAY 2022
Celebrate national Underwear Day with Boux! Learn where in the UK loves thongs the most and get isnpo for which sets to treat yourself to this National Underwear Day!
EMILY SHAK X BOUX LOUNGE
Emily Shak’s loungewear edit is here to upgrade your travel style. Discover loungewear sets with an extra touch of luxe perfect for feeling fabulous and comfy in!
ULTIMATE GUIDE TO GETTING THE BEST TAN
For all the fun and frolics that summer brings (life just seems easier when the sun’s out, doesn’t it?), there is one challenge that, if you love that golden glow, will be ever present: You guessed it, even tanning.
MEET OUR MAISIE RANGE
Discover our new collection of beautiful nightwear – our Maisie range is full of the prettiest satin nightwear you will love!
IT'S A BARBIECORE WORLD
It’s Barbie’s world, we are all just living in it. If you are looking for ways to incorporate Barbiecore into every element of your wardrobe look no further, as we have hot pink styles to make your life a little more fantastic…
HOW TO STYLE JOGGERS
Thankfully, lockdowns are a distant memory, however the comfy dressing style we all came to love when we couldn’t leave our homes isn’t going anywhere. So, wondering how to wear your joggers and still look fashion? We have the answers for you right here…
NEON OUTFIT IDEAS
Embrace bright neon hues this summer with our picks of neon outfits to wow in. From neon bikinis and lingerie to neon dresses find your perfect ‘fits from Boux!
THE BEST SUMMER KNICKERS FOR YOU
It's time to get picking out your Summer knickers with Boux’s help, find our faves from breathable underwear to the latest mesh styles!
THE BEST SUMMER KNICKERS
Discover what the best summer underwear styles are right here! Boux’s experts pick their fave breathable knickers to see you through summer!
THE BEST SUMMER NIGHTWEAR
Stay cool with Boux's picks for the best summer nightwear! From cool cotton pyjamas to lightweight dressing gowns, refresh your nightwear here!
IBIZA OUTFITS EDIT
Get ready for your hol with Boux’s edit of all the best Ibiza outfits for you. From Ibiza bikini outfits to rave outfits, we have the ‘fits for you here!
FITS FOR YOU
Fits For You are here! Designed by Boux, this new collection is full of the best fitting lingerie, swimwear and nightwear to look and feel fabulous in this summer!
BEER GARDEN OUTFITS IDEAS
Get ready for summer with Boux’s beer garden outfit ideas! From loungewear to lingerie, these are all the best bits to make up your summer pub outfits!
HONEYMOON STYLE GUIDE
Get all your honeymoon lingerie ideas right here. Team Boux have pulled together all the best honeymoon lingerie, nightwear and swimwear for you!
BRIDESMAID PROPOSAL GIFT IDEAS
Need some inspo for your bridesmaid proposal? We are here with all the best bridesmaid proposal gift ideas for you! Discover them here!
NATIONAL LINGERIE DAY 2022
National Lingerie Day is here and it is time to celebrate our fave lingerie! Team Boux have picked out some of our fave pieces to give you some National Lingerie Day inspo!
WHIMSICAL WONDERLAND BRIDAL COLLECTION
Whether you’re looking for Something New, Something Blue or simply saying “I do”, we’ve got everything you need in the bridal lingerie department.
WHIMSICAL WONDERLAND
Welcome to our Whimsical Wonderland, get ready to swoon over the most beautiful floral detailed lingerie sets and pastel hues right here…
THE UK'S FAVE HOLIDAY DESTINATIONS
We have done some digging to find where people in the UK are most desp to go on holiday! Discover the most-loved holiday destinations plus some holiday swimwear inspo here!
AIRPORT OUTFIT IDEAS
Looking for the perfect airport outfit? Look no further! Boux are here with the best airport outfit ideas for you - find the most fabulous loungewear looks here!
REGENCY ERA INSPO
Everyone’s favourite regency era period drama makes its grand return to Netflix on 25th March 2022. Whilst the much-loved Duke of Hastings won’t be present in the latest season, the good news is that another of our faves will be back!
COMFY NIGHTWEAR EDIT
Ensuring you get enough quality shut-eye is so important, as how much sleep we get affects us in so many ways. One simple way we can all improve our sleep is by having the cosiest pyjamas to jump into bed in, because comfy PJs mean a dreamy snooze!
WEDDING & BRIDAL LINGERIE: WHAT TO WEAR
Wedding night lingerie will be one of your several wedding outfits to consider on your big day - but as this one is just for you and your partner's eyes, it’s the perfect opportunity to embrace sexy lingerie…
DRESS WITH CONFIDENCE
Need some inspo on how to dress with confidence? Boux is here to share our top tips and our fave styles that are sure to empower you!
THE BEST SCULPTING & SEAMLESS SETS
Embrace comfort whilst looking fabulous in these sculpting and seamless sets from Boux Lounge and Boux Sport! You will fall in love with every piece!
SELF-LOVE GIFTING FOR SINGLES AWARENESS DAY
Celebrate Singles Awareness Day by gifting yourself the best self-love gift around, sexy lingerie! Discover our picks of the best lingerie to gift yourself here!
HOW TO WEAR SUSPENDERS
We love wearing suspenders & stockings, but putting them on can be a pain! Boux is here to help with expert advice on how to attach suspenders easily!
CUTE GYM WEAR
Discover our new sculpting activewear range in bright, beautiful colourways and flattering fits. You will be wearing these pieces every day!
VALENTINE'S DAY GIFT IDEAS
Shop Valentine’s gift ideas for her or you here. You do you this V-Day, celebrate yourself in sexy lingerie and nightwear from our Valentine's collection!
MOST ROMANTIC TOWNS IN THE UK
Find out where the most romantic towns in the UK are…We have crunched the numbers to find out where does the most Valentine’s spending every year!
TURN BLUE MONDAY PINK
We want to turn Blue Monday Pink! No more feeling down in January; we deserve to all feel a little more fabulous…
WHAT TO TAKE ON A ROMANTIC WEEKEND AWAY
Take the stress out of packing for your next romantic weekend away with this guide to the best sexy lingerie and more to pack for your trip!
NEW YEAR'S EVE OUTFIT IDEAS
Whatever you are doing for NYE you should still get glammed up! We have pulled together all our fave NYE outfit ideas from dresses to tops & more right here!
TREAT YOURSELF: CHRISTMAS GIFTS FOR ME
It’s time to treat yo’self this festive season with some self-gifting. Discover our top gifts for yourself here. You’ll love them.
LAST-MINUTE CHRISTMAS GIFTS
Last-minute Christmas gift shopping? Don’t panic, Boux is here to give you plenty of fabulous present recommendations you can get in time for Xmas!
CHRISTMAS DAY OUTFIT IDEAS
Christmas Day is so soon, so it's time to plan your Christmas Day outfit!! Discover the best Xmas day outfit ideas from Boux here from Xmas day dresses to PJs!
SEXY CHRISTMAS LINGERIE & NIGHTWEAR PICKS
Get your sexy Christmas lingerie & festive underwear sorted! From sexy sets to cute Christmas PJs, we have got something for every festive style!
BOUX'S UNDERWEAR MADE WITH RECYCLED FIBRES
Discover our new range of lounge underwear made from recycled fibres! Plus find some tips on being more environmentally conscious with your underwear!
A GUIDE TO GIFTING LINGERIE
Treat your girlfriend to some sexy lingerie this Christmas! With Boux’s help, you can choose the right size and a style you will both love!!
BRAS FOR PARTY SEASON
Make sure your party season outfits are extra fire by pairing them with the perfect bras! Discover the best bras for square necklines and more thanks to Boux!
WINTER STYLE: HOW TO LAYER WINTER OUTFITS
Keep warm in style with our top tips on how to layer Winter outfits to keep you looking and feelin’ hot all season long.
BLACK FRIDAY MUST-HAVES
Black Friday is almost here!! Check out all of our top picks to add to cart when the black Friday savings drop!! Trust us you aren’t going to want to miss it!!
OFFICE CHRISTMAS PARTY GUIDE
Work Christmas parties are back!! We are so excited! Discover all the best work Christmas party outfits from Boux right here!
ZARA'S COMFY LOUNGEWEAR EDIT
Zara’s new loungewear edit has arrived at Boux Avenue! Full of comfy outfits and cosy loungewear sets you are going to love this Winter!!
STOCKING FILLER IDEAS
Get your stocking filler presents sorted with Boux’s gift guide! From stocking fillers for your girlfriend to the cutest pyjamas in a bag!
MATCHING FAMILY PYJAMAS
Matching family Christmas pyjamas are a must-have for Christmas morning! Find our picks for mini me pyjamas and more here!!
SHOOTING FOR THE STARS
Shoot for the stars this Christmas and discover all our top picks of the perfect festive pyjamas and nightwear to get you in the festive mood!!
KAZ'S NIGHT EDIT
Get all the Christmas party inspo you need with Kaz’s Night! Discover Kaz’s picks for the best Christmas party dresses and corset tops right here!!
CHRISTMAS GIFT GUIDE 2021
Read our Christmas gift guide to get all of the inspiration for the gals in your life. From nightwear to accessories – we’ve got it all.
YOUR BODY, YOUR RULES: GLAM CHRISTMAS LINGERIE
This Christmas, it’s time to tear up the rule book. From glam Christmas outfits to the Christmas lingerie YOU want to wear, we’ve got all the tips here.
THE BEST SECRET SANTA GIFTS
If you’re looking for the best secret Santa gifts, we’ve got you covered with some gorj ideas from £10-£50. Read more here.
CUFFING SEASON FOR LINGERIE
This cuffing season put down the dating apps and focus on you! Instead of swiping, find your dream lingerie match this season to make you feel fabulous!
BLACK HISTORY MONTH BOOK & PODCAST RECOMMENDATIONS
This Black History Month take the time to educate yourself on a racial injustice and black history with these picks of podcasts and books we know you will love!!
INTRODUCING LIBERTY'S LOVE EDIT
Liberty’s Love edit! Liberty knows how important self-love is, so show yourself some with these self-love tips & luxury lingerie picks from our girl Liberty!
THE MOST POPULAR WOMEN'S HALLOWEEN COSTUMES
If you’re looking for a drop-dead gorj women’s Halloween costume, these are some of the most popular. Explore them here… if you dare.
WEDDING LINGERIE: WHAT TO WEAR
Get ready for your winter wedding with Boux’s picks of the best sexy bridal lingerie and sleepwear for brides and the bridal party right here...
TIPS FOR IMPROVING YOUR MENTAL WELLNESS
The days are getting shorter & greyer, so check in with your mental wellness and show yourself some self-love! Read Boux’s fabulous self-care ideas here!
GIRLS' NIGHT IN PARTY IDEAS
Get your girls together and plan the ultimate girls’ night in with our top tips. From activity ideas to the best outfits – we’ve got it all covered.
ANSWERING ALL YOUR BRA QUESTIONS
Got a question about bras? Boux’s experts answer them right here! Learn how often you should change a bra, whether it is okay to sleep in your bra, and more!
NANA ACHEAMPONG'S EDIT
Our girl Nana, styling superstar, is here with all her top summer styling tips – get all the summer outfit inspo you need right here!
DD+ LINGERIE EDIT
If you’re searching for your next fave DD+ bra, you’re sure to find it from our sexy plus size lingerie range.
HOW TO STYLE THE SHEER CLOTHING TREND
Slay in the latest trend – sheer clothing! Let Boux give you all the inspo on what to wear under see through dresses, sheer tops and more! Read more here.
WHAT TO WEAR TO WORK
Get your work wardrobe ready with inspo on what to wear to work, from the best everyday underwear to loungewear you can still get away with in the office!
HOW OFTEN SHOULD YOU CHANGE YOUR PYJAMAS?
If you were wondering how often you should change your pyjamas, then we’ve got the answers for you. Hint: it’s more often than you’d think. Read more here.
THE SEXIEST UNI TOWNS IN THE UK
We have found the sexiest uni towns based on how much sexy lingerie is bought there! Find out if your uni has made Boux’s list of the sexiest uni towns here!
FRESHERS WEEK OUTFIT IDEAS
If you’re wondering what to wear for freshers’ week, we’ve got you covered with some of the most gorj freshers outfit ideas. Read more here.
BRA TYPE STYLE GUIDE
Learn all about the different types of bras and styles available! Plus discover which bra styles are best for you whether you have small or big boobs!
KNICKERS STYLE GUIDE
From thongs to high waisted knickers, our knicker style guide will help you pick the perf pair for you. Read more here.
ZARA'S SUMMER LOUNGE FAVES
Whilst our cosy winter loungewear is packed away, these are Zara McDermott’s top summer loungewear pics to keep you chilled all season. Read more here.
THE BEST DRESSING GOWNS FOR EVERY SEASON
From the best fluffy dressing gowns to keep you warm, to sexy dressing gowns for those hotter nights – get the lowdown on our fave styles here.
POST-LOCKDOWN WARDROBE TRENDS
Find out how our wardrobes have changed after so many lockdowns. Boux crunched the numbers to see how trends & styles have evolved since March 2020!
NATIONAL UNDERWEAR DAY!
Find out what the UK’s fave underwear styles are this National Underwear Day and choose some of our best picks to celebrate!
THE BEST BEACHWEAR CHOICES FOR THIS SUMMER
Check out our top picks for beach cover ups this year. We’ve got all the holiday wardrobe and staycay inspiration you need right here.
THE HIGH WAISTED LINGERIE & BIKINI STYLES WE LOVE
Make a statement this summer in a gorj high waisted lingerie or bikini set for a totally chic look. Explore our fave styles here.
NEON OUTFIT TRENDS
Serve up some sass in neon this summer! We’ve picked out our fave neon outfit ideas, full of our gorj neon lingerie, bodysuits & bikinis for the perf neon looks!
DATE NIGHT OUTFITS
Get ready for date nights again! We have picked our fave sexy date night outfit ideas to give you inspo on the perf lingerie and date night dresses to wear!
SUMMER NIGHTWEAR
With the warmer nights on the way, we’ve got the ultimate selection of summer nightwear for when things really hot up. Read more here.
SUMMER DRESSES FROM AM TO PM
Summer is here which means there are plenty of gorj summer dresses to wear! Here we pick out the best Summer Dresses to take you from AM to PM!
THE BEST UNDERWEAR FOR EVERY DRESS
Surprise! We do dresses now! Find out which pieces of underwear are best matched with your fave dress style with Boux’s help…
WHAT TO WEAR TO BOTTOMLESS BRUNCH
Find inspo for your bottomless brunching outfits and discover the secret to the perf day drinking outfits here with top tips and picks from team Boux Avenue!
THE MOST POPULAR COCKTAILS ON INSTAGRAM
From Margaritas to Mimosas, these are the most popular cocktails that you’ve been loving on Insta. Did your fave make the list? Find out here.
TIPS FOR IMPROVING YOUR MENTAL WELLNESS
Check in with yourself this Mental Health Awareness Week and take some time to look after your mental wellbeing with some tips on self-care from Team Boux!
LINGERIE FOR WHEN YOU'RE GOING 'OUT OUT'
From bralettes to lace bodysuits, wearing underwear as outerwear is empowering and makes us feel fabulous. Check out our ‘worn to be seen’ outfit ideas.
WHAT TO WEAR WITH CYCLING SHORTS
Cycling shorts are a must-have this summer! Boux Avenue offers some hot tips on what to wear with cycling shorts right here.
THE HOTTEST SWIMWEAR FOR 2021
Whether it’s a sun-kissed beach or a hot tub in a cute woodland cottage, swim into summer with Boux Avenue. Find your perf swimwear looks here.
NATIONAL LINGERIE DAY
National Lingerie Day is a time to celebrate the best lingerie styles that make you look and feel fab! Check out our latest picks right here.
WHAT IS ATHFLOW?
What is athflow? Boux Avenue gives you the lowdown on one of the fastest-growing athleisure trends of 2021. Get the look!
WORKING IN YOUR PJ'S
Whether you’re working from home or the office, you don’t need to compromise on comfort. Check out Boux's guide to wearing PJs (and other things!) to work.
WHAT TO WEAR TO THE BEER GARDEN
The pubs are open, but only for al fresco drinkers and diners! Check out our layered outfit ideas in our handy pub beer garden style guide.
ALL ABOUT: SUMMER DREAMING
Celebrate the start of summer with new lingerie and nightwear. What could be better?! Discover the brand new Summer Dreaming collection by Boux Avenue.
PICNIC & PARK OUTFIT IDEAS
Summer is almost here and we can meet up with friends again! Plan your perfect park date & picnic outfits with the help of Boux Avenue’s style guide.
SUMMER SLEEPWEAR
With warmer nights hopefully arriving soon, we take a look at our fave summer PJ styles. Get summer ready with Boux’s top summer style pics for sleepwear!
I AM WHO I AM PART 2
In celebration of International Women's Month, we’re making the month of March all about the incredible, inspiring, courageous women who inspire you to be who YOU are
SPRING ESSENTIALS
With spring just around the corner, we've created an edit of our top new season picks for you to give your wardrobe the ultimate spring update!
I AM WHO I AM
Celebrate International Women's Month with Boux Avenue. We’re making the month of March all about the incredible, inspiring, courageous women who inspire you to be who YOU are.
HOW TO STYLE JOGGERS
Joggers have become a wardrobe staple. As we are able to go out more in the coming months, what are the best ways to style joggers? Boux Avenue is here to help!
WARM LOUNGEWEAR & PJS
With summer still way off, we look at all the best cute and cosy styles at Boux Avenue to keep you warm whilst still looking fab in our fave lounge & PJ sets!
ACTUALLY I CAN: BOUX'S FEEL-GOOD GUIDE
We’ve created an edit of our top Boux picks and tips to feel-good this year! Be encouraged to keep doing what you love from the comfort of home.
YOUR SPORTS STYLE BASED ON YOUR STAR SIGN
With 2020 firmly behind us, we’ve never been happier to see in a New Year! 2021 is a fresh start for us to reset and recharge our bodies and minds...
HOW TO WEAR: LEGGINGS
Anyone else can’t stop buying new looks for lounging? Us neither! So it’s official; we’ve ditched the jeans for the foreseeable future and are living life in leggings and loving it!
WHAT TO WEAR: LOCKDOWN WALKS & RUNS
Going out for walks and runs is the new going out-out! Treat yourself to a gorge new walking outfit & make going out still feel special with Boux Avenue’s help.
VALENTINE'S GIFT GUIDE 2021
Valentine's Day is a time to not only embrace love for each other, but love for ourselves. With the popular holiday of love just around the corner, thoughts of celebrations and gift giving may be weighing on our minds.
ONLINE DATING DEALBREAKERS
Dating in 2021 has been tough, but we still know what we want! Here are the online dating red flags that have us swiping left…
VALENTINE'S GIFTS FOR HIM
We know picking the right gift can be difficult, so we’ve selected a few Valentine’s Day gift ideas for him (and you obvs) to take the pressure off. Be warned that these sexy styles are gonna have you feelin’ yourself and are guaranteed to have your man drooling all over you.
CELEBRATE GALENTINE'S DAY
The love season is approaching! With Valentine’s Day around the corner many people will be getting ready for a romantic celebration with their boo. However, if you’re single don’t let this put you off! Haven’t you heard that Galentine’s is the new Valentine’s?
VALENTINE'S GIFTS FOR FRIENDS
The season of love is approaching, which means it’s the perfect time to celebrate the leading ladies in your life. Your romantic partner isn’t the only one who deserves some love on Valentine’s Day — it’s important to share the love with your BFFs too.
THE ULTIMATE LOVE ME FOR ME PLAYLIST
Listen to our love yourself playlist, packed with girl power tunes so you can celebrate the most important person in your life this Valentine’s Day — you!
LOUNGEWEAR LOOKS FOR ALL-DAY COMFORT
Low-key luxe: Loungewear looks for all day comfort. Dressing down is the new dressing up this year, and we are into it.
A DAY IN THE LIFE OF A BOUX BUYER
We caught up with our Boux Avenue buying team to get a little insight into a typical day working from home. Read blog for their industry tips, hero Boux picks and more!
WORK FROM HOME CLOTHES
If there’s one thing we’ve learnt this year, it’s that loungewear can be worn all day, every day. Whether you’re on back-to-back Zoom calls, getting snuggly before bed or chilling out in the evening, loungewear’s got your back!
THE ULTIMATE WORKOUT SONGS
Music playlists are the best way to get motivated for a workout. There’s nothing like blasting your fave tunes to get you in the mood
WORKOUT CAPSULE WARDROBE
Level up your workout and motivate yourself to get moving with some ultimate workout wardrobe-essentials!
HOW TO SHOP FOR LINGERIE
Let’s face it, last year impacted us all in one way or another, but one thing we do have control over is what we choose to wear each day!
TOP BOUX AVENUE HQ GIFTS
Here at Boux HQ, we’ve put together a special edit of our top Christmas picks to gift. You'll have your Christmas shop wrapped up in no time!...
THE ULTIMATE ROMANTIC CHRISTMAS MOVIES
'Tis the season to get full-on festive! Time to slip into your favourite loungewear, get nostalgic and prepare to binge-watch all the best romantic Christmas movies while you snuggle up for the holidays!...
THE ULTIMATE GIRL POWER PLAYLIST
We analysed 5,000 songs public Spotify playlists to find the ultimate confidence-boosting artists and their most-played songs. See who ranks in first place! ...
STOCKING FILLER MUST HAVES
It’s official, Christmas prep is well and truly underway, so what better way to get in the festive spirit than with a roundup of our top stocking filler must-haves?...
BOUX GIFT OF LOVE
Boux Gift of Love is all about inspiring you to find joy through the power of gifting this Christmas!...
BOUX CHRISTMAS GIFT GUIDE
Stuck for Christmas gift ideas? We’ve created a gift guide full of lingerie, nightwear and loungewear to get you thinking!
BLACK FRIDAY MUST HAVES
The event of the year is here and we're bringing the Black Friday celebrations to you! We’ve created an edit of top Black Friday must-haves you won’t want to miss out on...
WOMENS LOUNGEWEAR POLL RESULTS
Joggers, oversized sweaters, velour co-ords, fleece sweatshirts. We asked over 6,000 people how they’re embracing the new level of comfort.
LOVING YOU FOR YOU
The ‘Loving you for you’ collection is created to encourage you to indulge in a little self love this season!...
HALLOWEEN AT HOME
With Halloween set to be very different this year, we've got just the right loungewear, nightwear and lingerie to fit your fright night festivities! ...
LIFE IN YOUR PJS
From our softest, plush nightwear sets to new PJs in a bag, we've got something for everyone! Read the blog for our new nightwear faves...
ALL ABOUT BOUX LOUNGE
Introducing our debut Boux Lounge collection! A new range of luxury loungewear designed for the everyday woman to lounge in style...
SALE PICKS: LOVED BY INFLUENCERS
Just in case you needed reminding, our mid-season sale is ending soon! - enjoy up to 70% off luxury lingerie, nightwear and activewear while you can...
NEW IN LINGERIE: LOVED BY INFLUENCERS
Searching for new lingerie inspo? Look no further as we’ve got you covered with brand new luxury lines you’ll love!...
BOUX SPORT: THIS IS US
We’re so excited to introduce our brand new Boux Sport activewear range, created for you to tailor your workout routine around your lifestyle!...
BANK HOLIDAY STYLE GUIDE
The last bank holiday of 2020 is finally here *sobs*. Whatever your bank holiday plans are, we’ve got you covered...
SUMMER SLEEPWEAR: WHAT TO WEAR
From ultra-glam animal print sets to oversized slogan tees, we’ve got all the summer sleepwear essentials to update your nightwear wardrobe...
SUMMER AT HOME WITH BLUSH LIFE
Summer 2020 in the UK is certainly unlike any other we’ve experienced before as we’ve become accustomed to home-life more than ever...
TOP TIPS TO STAY FIT IN STYLE
From lightweight fabrics, to cute shapes… Here's the styles you don’t want to miss...
TRENDWATCH: TIE-DYE
Delicate, luxurious and understated; a classic lingerie style that looks and feels effortlessly feminine whether worn alone, or worn to be seen...
PERFECT PYJAMAS YOU DON'T WANT TO MISS
From lightweight fabrics, to cute shapes… Here's the styles you don’t want to miss...
NEW LACE LINGERIE STYLES
Delicate, luxurious and understated; a classic lingerie style that looks and feels effortlessly feminine whether worn alone, or worn to be seen...
A BIKINI FOR EVERY HOLIDAY
It’s time to turn up the heat and start planning your 2020 summer holiday...
COMFY MUST-HAVES TO BUY NOW
Taking you from lockdown to back-to-work, these pieces are not only great for wearing at-home, but also form a great base layer...
TRENDWATCH: DREAMY LUXE
Summer is finally here, and we’re embracing the hotter weather with our favourite ‘Instagram-chic’ trend: Dreamy Luxe....
HOW TO WEAR ANIMAL PRINT
A timeless trend, which contrary to popular belief does change its spots every season, for an up-to-date reincarnation...
INSTAGRAM STYLE AND SECRETS
If you are struggling to find your Instagram style or you are looking for some Instagram tips, carry on reading!...
SUMMER 2020 KEY TRENDS
From pastels & tie dye to metallic glam, we’ve got all you need to know on the summer trends coming through this season....
HOW SUCCESSFUL WOMEN PLAN THEIR LOCKDOWN ROUTINES
Need some tips on how to plan your day, whilst working from home?...
SELF CARE TIPS
I am sure you can agree that on some days of the week all you want to do is lounge around in your Boux sets all day...
5 LINGERIE STYLES FOR NATIONAL LINGERIE DAY
Whether you are having a wardrobe makeover, decluttering your drawers or finally getting around to breaking-up with that everyday bra - here are our top 5 must-haves for every lingerie drawer...
STEP INTO SPRING
I’m here with Boux to give you three tips on how to feel Springtime ready (even if Spring is indoors this year!) and to make the most of the time we have whilst we’re at home..
A DAY IN THE LIFE OF A CONTENT CREATOR
I start my day with a coffee, I cannot wake up unless I hit myself with some caffeine!...
STAYING MOTIVATED AND SETTING GOALS
If you're looking for ways to stay active indoors or if you're a fellow gym-goer who's now needing to get creative to stay active, I can help. ...
STAYING IN STYLE GUIDE
Staying at home is a DREAM when you are busy, so when you’re not it can seem difficult to get motivated......
SPRING LINGERIE AND LOUNGEWEAR STYLES FOR YOUR STAR SIGN
Wondering what loungewear or lingerie styles to buy this spring? ...
TOP TIPS ON WORKING FROM HOME
Now this past week has been bonkers and I know that everyone is feeling a little lost...
MOTHER'S DAY GIFT GUIDE
Get Mother’s Day ready (Sunday 22nd March), with something special from our Mother’s Day gift guide...
MATCH YOUR NIGHTWEAR TO YOUR SLEEP STYLE
To celebrate ‘Sleep Awareness Week’, we’ve been talking all things nightwear...
INTERNATIONAL WOMEN'S DAY
To celebrate International Women’s Day, we’ve dedicated this week’s blog to you!...
BOUXTIQUE BY BOUX AVENUE VALENTINE'S COLLECTION
Fall in love this Valentine’s and fulfil your heart's desires...
STRETCH & FLOW
Time to relax and stretch those muscles with Arabella's stretch & flow class...
VALENTINE'S GIFT GUIDE
With the 14th February right around the corner, get in the mood for love...
ARABELLA CHI X BOUX SPORT LAUNCH EVENT
We invited fitness influencers and leading industry professionals down to a Shoreditch location for a special Boux Sport launch event...
ARMS & ABS TONING
Tone and sculpt your arms and abs with Arabella's favourite moves to target the upper body...
ARABELLA CHI X BOUX SPORT
Outrun challenges, redefine goals and rule 2020 in new Boux Sport...
LOWER BODY BLITZ
Focusing on the legs and glutes, get ready to work-up a sweat with Arabella...
THE WINTER SUN EDIT
Turn up the heat this Winter and dive into the new Winter Swim Edit, coming Winter 2020...
YOUR SPORT STYLE BASED ON YOUR STAR SIGN
At the start of the year we all naturally aim to get more active, if however you’re like us, you're yet to make any resolutions or are unsure of what fitness route you want to take...
YOUR GUIDE TO BOUX SPORT
Now that we’ve waved goodbye to 2019 it’s time to say hello to 2020! Yes, it’s that time of year again where we make a list of our New Year's resolutions as an aim to ditch our bad habits...
THE NYE EDIT: PARTY ESSENTIALS
Now that we’ve got through Christmas, it’s time to kiss goodbye to 2019 and welcome in 2020! We’ve rounded up a few style essentials to have you fully prepared...
EXCLUSIVE ACCESS: MEGAN LOVES EVENT
On Wednesday 11th December, we celebrated the launch of our new Megan McKenna Loves campaign at our Oxford Street flagship store in Central London, which was adorned with campaign photographs of Megan herself...
WHAT TO GET YOUR BEST FRIEND FOR CHRISTMAS
You and your bestie have seen each other through all the highs, lows and Instagrammable moments the year, and now it’s time to get her a gift as amazing as she is...
CHRISTMAS AT BOUX: LAST MINUTE GIFT IDEAS
Did you set out to have all your Christmas shopping done, wrapped and under the tree by early December?...
MEGAN MCKENNA LOVES BOUXTIQUE BY BOUX AVENUE
We’re excited to announce the launch of our brand new Christmas campaign with X Factor star Megan McKenna… Megan McKenna Loves....
STOCKING FILLERS FOR WOMEN
Whether you’re treating your girl gang, spoiling your other half or shopping for mum this Christmas, you’ll discover some of the best women’s stocking filler ideas at Boux...
CHRISTMAS AT BOUX: LINGERIE GIFTS
Whether you want to treat someone to a lingerie gift this Christmas, or instead find our styles just too good to gift, discover a sultry collection of lingerie for those on the hunt for something extra special for the most wonderful time of the year....
TOP 5 CHRISTMAS DESTINATIONS: WHAT TO WEAR
Ever thought of indulging in a little Christmas break over the seasonal period, but were unsure of where to go? Whether you’re dreaming of a Christmas spent tanning at the beach or snowy strolls through the biggest Christmas markets all over Europe, we’ve gathered together our top 5 Christmas destinations and what to wear while you’re there...
WHAT YOUR CHRISTMAS SHOPPING STYLE SAYS ABOUT YOU
With the surge of Christmas adverts appearing almost everywhere you look, it’s a sure sign that the festive shopping season is well underway....
BOUXTIQUE BY BOUX AVENUE: INTO THE DETAILS
On Monday 11th November under the lead of Brand & Product Director Zoe Price-Smith, we launched the first in a series of ongoing luxury capsule collections, Bouxtique by Boux Avenue...
BOUX CHRISTMAS GIFT GUIDE 2019
As the festive period creeps ever closer, it’s time to start thinking about gifts for those you love. We’ve done the hard work for you and created a gift guide with gift ideas for mum, your girl squad, and Secret Santa...
TOP 5 LOUNGEWEAR STYLES
Brave colder days in the comfort and ease of our luxury ladies loungewear. From effortless ‘throw on and go’ sets to cosy fleece hoodies to bundle into. Welcome these easy additions into your Winter wardrobe this season...
BOUX CAREERS WITH ZOE PRICE-SMITH
Product and Brand Director Zoe Price-Smith was recently interviewed by leading women’s website for careers “We are the City” as one of the Inspirational corporate women in their current series. Continue reading to read all about her career backstory, future plans and her biggest career achievements to date. ...
BOUX INTRODUCES: BOUX AMBASSADORS 2020
We held two induction events to welcome our new brand ambassadors into the Boux Avenue family. If you missed our up to the minute Instagram stories on the night, read our blog here to get exclusive access of both events!...
BOUX AVENUE AMBASSADOR: LAUREN JEWELL
Ever wondered what it's like being a Boux Ambassador? Gold tier ambassador Lauren Jewell gave her insight on her time spent as a 2019 Boux Avenue brand ambassador. From application to her ambassador graduation event and everything in between! ...
TOP 5 BOUX AVENUE DD+ BRAS
Our collection of DD+ bra sizes are designed with style, comfort and support in mind. We believe women of larger cup sizes should feel empowered and confident in the range and style of bras available to them; and so we’ve created a DD+ bra edit to guide you through our favourite DD+ bra styles...
HOW TO GET A JOB IN THE CREATIVE INDUSTRY
Whether you’re a postgraduate ready to make waves within the creative industry or still studying and unsure of what creative career path you want to take, we’ve got fitting advice for you to take the industry by storm...
SEASONAL SAVINGS: WHAT TO BUY
With over a hundred lines to choose from, covering everything from must-have lingerie, late summer swimwear and easy-glam nightwear, discover style steals to update your end of season wardrobe...
EXCLUSIVE ACCESS: REWRITING THE RULES
Want an exclusive behind the scenes sneak peek at all the action from our Boux Avenue AW19 Rewriting the Rules event?...
BOUX AVENUE INTRODUCES: ZOE PRICE SMITH
Zoe Price-Smith was appointed as Brand and Product Design Director at Boux Avenue in February 2019, bringing over 20 years of design experience to the role as well as a fresh, new approach and handwriting to the brand...
NEW HOSIERY STYLES
Hosiery is a fundamental part of any woman's wardrobe. Whether it’s a pair of simple but sexy stockings to complete the perfect lingerie and suspender set, or a statement pair of tights to add a fun finishing touch to an outfit...
PAYDAY TREATS
Last Friday of the month means one thing: guilt-free shopping! (thank you payday God’s). We’ve gathered together our favourite Boux Avenue payday picks we’re treating ourselves to this weekend...
WHAT YOUR NIGHTWEAR STYLE SAYS ABOUT YOU
Guilty of online shopping for new pyjamas and ending up with a basket full of either oversized men’s t-shirts or cute cami sets? If you’re used to sticking to the same style of nightwear, we’ve created an edit of our favourite Boux Avenue sets and what your chosen style might say about you...
INTRODUCING THE LILLIE BRA
Kiss goodbye to your old faithful lingerie and be bold this season by diving into a new extra-ordinary bra. Rewrite your everyday rituals, and make each day special with the brand new Lillie lingerie collection...
YOUR LINGERIE STYLE BASED ON YOUR STAR SIGN
Ever let your horoscope dictate a tough decision in your life? Well why not your underwear! With each sign having its individual character traits we’ve gathered together an edit for you to find your perfect lingerie match...
NATIONAL UNDERWEAR DAY: OUR TOP 5 UNDERWEAR SETS
Tired of your everyday underwear go-to, or have a special occasion in the calendar and want to expand your lingerie drawer? In honour of National Underwear Day we’ve created an edit of our five must have underwear styles you need in your collection...
HOLIDAY PACKING: GETAWAY ESSENTIALS
When holiday packing, no amount of luggage allowance ever seems enough; we’re all guilty of still squeezing in last minute buys up until the day we fly! Before you know it, your long awaited summer holiday has crept up on you, and your eyes are filling with fear as you approach the front of the queue...
STUDENT AMBASSADORS GRADUATION 2019
To celebrate our Boux Avenue Student Ambassador 2019 scheme coming to an end, we invited our ambassadors down to a Central London location for a special graduation evening full of awards, prosecco, and exclusive brand talks...
BEACHWEAR STYLE
>In honour of National Bikini Day, we’ve created a beachwear style guide with a collection of some of our favourite standout styles this season. Seek out fresh inspiration for what to wear this summer and get prepped for your holidays...
POOL PARTY: WHAT TO WEAR
Holidays away being the highlight of the year for most, there’s nothing more we look forward to than a break from the office, glorious uninterrupted sunshine and drinks by the pool. However there’s always one highly anticipated event we’re never quite sure what to pack for…the pool party...
HIGH SUMMER COLLECTION
As we (slowly) shift into full swing summer, we are prepped and ready to celebrate the return of the sun with open arms. Saluting the bold and championing the confident, our new High Summer collection is set to make some serious waves this season...
FESTIVAL FASHION: WHAT TO WEAR
Six months into the year and we can breathe a sigh of relief as we can finally rediscover our love of daylight until the evening, the non-requirement of a jacket and supporting our favourite artists at music festivals. With that said, we’re calling all festival fun seekers to get mainstage ready with us...
THE BRA EDIT
As women, the importance of sprucing up our lingerie collection only really arises around special occasions throughout the year e.g. valentines, birthdays, and anniversaries. However, most of us use it as a good excuse to indulge in getting remeasured and/or finding a bra style more suited to us...
WHAT BRA TO WEAR WITH A BACKLESS DRESS
When it comes to wearing a backless dress - whether for a formal occasion, a night out, or a casual summer day - finding the right bra can be a challenge.
DRESSING GOWN FAQS
Whether you're having a slow morning, indulging in a pamper evening, or prepping for a flirty date night in, there's a dressing gown for every mood.
YOUR BRA QUESTIONS, FINALLY ANSWERED
The bra - it’s our humble, everyday companion who, let’s face it, most of us don’t actually know all that well!
NIGHTWEAR QUESTIONS ANSWERED
Nightwear, sleepwear, whatever you call it… we love it. There are various styles, but to put it simply, nightwear describes the type of clothes worn at night to sleep in - though many also find themselves relaxing around the house in theirs. Traditionally, it includes pyjamas, nighties, chemises and more!
BREAST CANCER AWARENESS MONTH: INSPIRATIONAL STORIES
October is Breast Cancer Awareness Month, and here at Boux Avenue it is our mission to help look after women's health from top to bottom
HOW TO CARE FOR YOUR BRAS
Learn how often you should wash your bras and the best way to care for and store your bras so that they look better and last longer.
THE BEST BRAS FOR SUMMER
From the best strapless bra, as voted for by top UK magazine Glamour, to styles that suit every sartorial need this summer, we’ve got your seasonal bra switch up totally sorted.
THE MOST FLATTERING LINGERIE TYPES FOR YOUR BODY SHAPE
Beautiful lingerie is for everyone, absolutely no exceptions. Wearing the styles, shapes, and cuts that make you feel your best is, irrefutably, your prerogative.
WHAT ARE THE BEST BRA SOLUTIONS?
Whether you love a backless dress or a low-cut top, finding the perfect bra solution can be a pain. Luckily Boux’s experts are here with all the bar solution tips!
HOW TO CHOOSE THE BEST FITTING BIKINIS
As we head into another season of sun, and swimwear, many of us can feel worried about finding a flattering fit when faced with brands that offer one-size-fits-all or bikinis simply tagged as small to large.
FLATTERING BIKINIS & SWIMSUITS FOR YOUR BODY SHAPE
You might find yourself wondering, ‘What bikini suits my shape?’ as the weather turns warmer, but at Boux Avenue, we think every body is a bikini body, so if you like a certain type of swimwear - wear it!
HOW TO WASH SWIMSUITS & BIKINIS
Sea, sun, and salt may all be part of the fun of a gorgeous getaway, but they can wreak havoc on your swimwear - unless you're follow our care guide, that is!
THE BEST BIKINIS FOR YOUR BUST SIZE
Swimwear season is almost here, and our new swimwear collection is sure to excite. Choosing swimwear that fits you perfectly can be a seasonal struggle - until now!
THE BEST BRAS
The bra - it’s that every day item which, let’s face it, most of us don’t actually know all that well!
THE BEST BRAS FOR SUMMER
From the best strapless bra, as voted for by top UK magazine Glamour, to styles that suit every sartorial need this summer, we’ve got your seasonal bra switch up totally sorted.
THE MOST FLATTERING LINGERIE TYPES FOR YOUR BODY SHAPE
We want you to find the lingerie sets and swimwear that really rock your world, and that’s why we’ve created the ultimate guide to the pieces that’ll stay comfy and flattering, whatever your body type.
THE SEXY BRIDAL LINGERIE & NIGHTWEAR TO WEAR ON YOUR WEDDING DAY
Sexy bridal lingerie - just another point of pressure for your big day, right? Wrong. Shake that impression right off, brides-to-be. Choosing this part of your day should be super fun - and most importantly, filled with choices that reflect what makes YOU feel your absolute best self.
HOW TO MEASURE BRA SIZE
Learn how to measure your bra size in a few steps with Boux’s ultimate guide. Discover the tell-tale signs of an ill-fitting bra and how to find your right size here!
GET COSY WITH WARM DRESSING GOWNS
Warm dressing gowns. We love them, and not just for the winter season, either. A cosy fluffy dressing gown brings contentment and joy all year round - from loungewear chills to nights where you just need your fave pyjamas and a dressing gown hug, these pieces have got you.
YOUR GUIDE TO THONGS
Whether it’s working out, going out, hanging out or standing out - a thong can be your very best friend. With the Y2K trend well and truly bringing this humble item back to the forefront of fashion, its popularity in both lingerie and swimwear sets has undoubtedly intensified over recent seasons.
BRA TYPE STYLE GUIDE
Learn all about the different types of bras and styles available! Plus discover which bra styles are best for you whether you have small or big boobs!
HOW TO WEAR SUSPENDERS
We love wearing suspenders & stockings, but putting them on can be a pain! Boux is here to help with expert advice on how to attach suspenders easily!
KNICKER STYLE GUIDE
Get to know all our fave knicker types with Boux’s Knicker style guide! From knicker briefs to thongs, learn all you need about knicker styles here!
WELLNESS TIPS
After test-running the new Boux Sport range, an exclusive panel talk of industry experts, sat down with us and spoke all things fitness, food, mental health and more...
HOW TO STYLE LOUNGEWEAR FOR EVERY OCCASION
What a feeling; you know the one. Freedom. To move, to stretch, to dance, to be 100% unapologetically, confidently you. Lightweight, luxe comfort has fast become our BFF when it comes to luscious lounge sets for all occasions, especially for nailing those day-to-night outfits every single time.
WHAT CLOTHES TO WEAR TO THE GYM
Get back into the swing of things with our guide to cute gym outfits. We’ll give you all the motivation you need to slay on the squat rack and treadmill!
THE SHAPEWEAR GUIDE
It’s no secret that when it comes to shapewear, it can be a minefield working out what works best for you and your problem area. We’ve pulled together a shapewear guide to alleviate stress and enable you easily figure out what each solution targets and how...
BRAZILIAN VS FRENCH KNICKERS
Learn the difference between French & Brazilian knickers from Boux’s experts! What exactly are French knickers and what are Brazilian? Find out here!