Now that we’ve waved goodbye to 2019 it’s time to say hello to 2020! Yes, it’s that time of year again where we make a list of our New Year's resolutions as an aim to ditch our bad habits, or just work on bettering ourselves. From recommitting to the gym, to a new skincare routine (we swear we’ll stick by) to being better with time keeping. However with it not only being a new year but a new decade, we believe this calls for a time to really reset and recharge. We’ve created your guide to our new Boux Sport campaign...
Your Guide to Boux Sport
Continuing to champion the theme of female empowerment - and with the key objective to inspire confidence - the SS20 activewear campaign, ‘The Game Changer’ embodies all the above and more. We encourage you to rip up the rulebook and break new ground this 2020 in Boux Sport. The design-led collection of sportswear staples fuses breathable, 2-way stretch fabrics with fibre technology, wicking and muscle support, through seamless construction; making this an athleisure collection that’ll make your resolution to ‘get fit’ one you’ll definitely keep!
Having carefully considered a wide range of sports activities, the collection uses comfortable, stretch fabrics with tummy and zone control helping to ensure that each piece moves effortlessly with the body during a workout - whether it’s yoga, pilates, or casually running to brunch! Conquer your fitness, health and wellness goals with a unique collection that reimagines sportswear, featuring laser-cut eyelets, textured panelling, criss-cross strapping and branded slogan elasticated banding. Boux Sport merges understated, on-trend details with a colour palette of fresh Spring pinks, striking metallics, and minimal neutrals.
Flattering the body’s curves in all the right places, the collection evolves around strong, statement shapes and silhouettes for every woman to wear and work out unapologetically in her Boux Sport pieces! Embrace your individuality in high-waisted, shaping leggings, low-impact crop tops with a variety of sleeve length options for an easy transition into Spring; as well as a go-to black running jacket that can be paired with every look, for January workouts that need an extra layer!
With a functional, fresh design approach, no matter what the goal for the new year - fitness, mental health or wellness - Boux Sport’s solid collection of mix and match sportswear separates has the perfect look to help achieve it in confidence, without compromising on style.