experts-hub

Meet Our Experts

Discover the specialists behind Boux Avenue's product expertise, from design and buying to fit, garment technology and category knowledge across lingerie, nightwear, swimwear and more.

Zoe Price-Smith

Zoe Price-Smith

Chief Design & Product Officer

Leads Boux Avenue's design vision and product direction across key categories.

  • Design
  • Trend
  • Product Development
  • Collections
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Nia Davies

Nia Davies

Senior Buyer, Lingerie

Specialises in lingerie buying, product development and range planning.

  • Lingerie
  • Buying
  • Product Development
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Siobhan Hayman

Siobhan Hayman

Senior Garment Technologist

Brings technical expertise in fit, construction and garment performance across Boux Avenue product categories.

  • Fit
  • Construction
  • Garment Technology
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Jade Horrex

Jade Horrex

Senior Buyer, Nightwear

Nightwear category knowledge shaped by comfort, trend and customer appeal.

  • Nightwear
  • Buying
  • Trend
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Katie Thacker

Katie Thacker

Buyer, Swimwear, Lingerie & Accessories

Commercial buying insight across swimwear and accessories.

  • Swimwear
  • Lingerie
  • Accessories
  • Buying
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LesleyAnn Potter

Lesley-Ann Potter

Retail Store Trainer • Boux Avenue L&D

Responsible for coaching and developing store teams nationwide while driving a strong learning culture and expert bra-fitting standards across the business.

  • Swimwear
  • Lingerie
  • Fit
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Discover our Collections

Explore our curated range of lingerie, nightwear, swimwear and new arrivals.