It’s finally here! The Boux Avenue Black Friday event kicks off this Friday 18th November; that’s right, a whole week before the official event. Don’t say we don’t spoil you!

So what’s the deal? Well, there are plenty - starting with an incredible 20% off everything on site. We’re eagerly planning our luxe lingerie haul as we speak. 

And you beauties can do the same, as our lushest lingerie collection, satin nightwear, super fluffy dressing gowns and more can be yours with 20% off! Just in time for Xmas. 

In need of Christmas gift ideas top of your Black Friday shopping list? We’ve got you. Shop our Christmas gifts and let us help you with our super 3-step guide, depending on who you’re buying for! 

If it’s speedy suggestions you need, read on for our pick of the top Black Friday must haves - from loungewear and lingerie, to stocking filler steals, you’ll be inspired in no time.


Feeling a little grey and gloomy? Yep, it’s November! Cocooning is most definitely on the cards, so invest in some gorgeous loungewear and make the most of it. The Maya ribbed flare trousers are super soft to the touch - and the fitted flare style is so flattering that we’re almost tempted to take these outside too! You can mix and match with the rest of the Maya range for the lounging look that’ll serve you right through the winter.

If it’s something a little cheekier you’re after, the Apres ski hoodie and shorts set is all the fluff and warmth you need from your loungewear, with an added flirtatious feel for those cosy nights in with bae. Cosy borg material combined with sexy shorts? Perfect!


Remember - nightwear doesn’t have to be all sensible and no spice. The Maisie satin cami set channels that cutesy vibe, whilst the sexy high-cut short will make you feel like a total goddess. Why not gift that feeling to your nearest and dearest gals? This gem comes in no less than 9 different colours, after all.

For saucier soirées, the Diamante sasha wired chemise and thong will shake up the greyest of wintertime evenings. Its stretchy lace provides the ultimate comfort whilst the delicate diamante accents will make for a boujee bedtime treat!


Pyjamas are a winter essential and a refresh will feel oh-so-satisfying. Don’t miss the Glitter star print twosie set, for a start. You’ll feel all the Hygge feels with this halfway point between PJs and loungewear. Girly glitter is what this set is all about, and you can even treat the littler star in your life as it comes in our Mini-me range too!

We couldn’t possibly forget our Pyjamas in a bag this Black Friday. More popular than ever, you’ll want to get your hands on these before they fly off the (digital) shelves… amongst our faves are the Snowman fleece pyjamas in a bag (an ideal Secret Santa gift for the Christmas lover in your life) and the Lilac stripe cotton shortie pyjamas in a bag. Their light cotton feel and pretty collaring add a touch of undeniable sophistication to slumber time. Enjoy!


So you’ve got the PJs sorted, but what about a dreamy dressing gown too? From plush and smart to fun and frivolous, we have something for the whole Boux community to cosy up in!

We adore the Fluffy plush fur long dressing gown with its stunning hood and cuff trim, and longer-than-standard length for extra “aaahh” factor. A super special and luxurious gift, one for your Mum this Christmas time? 

And for those who want to go a little extra, the Fluffy giraffe print short dressing gown is irresistibly adorable, and has giraffe ears to boot! Match it with the prettiest Giraffe mule slippers and feel the day’s stresses melt away…


Levelling up your lingerie drawer is so easy with our Black Friday lingerie deals.

The Piper balconette lingerie set is a Boux bestseller and a staple for any lingerie drawer - its popularity is no wonder given its beautifully uplifting shape and availability in a whole 13 different shades!

Longline bras are having a moment, too. An incredible Christmas gift for her if you’re looking for seriously indulgent inspo. It’s SO hard to pick a fave from the latest range, but the Delilah longline lingerie set is super special, we think: The intricate floral embroidery and contrast satin bow detail make this set sexy yet sumptuous all at the same time. Delight her (and you!) with the Delilah suspender too, and get the festive cheer started early!


Mums, sisters, wives, girlfriends, nieces, daughters, gal pals; we know, you want to spoil them all. Well, guess what? You can, with our pick of the best Black Friday stocking fillers

The 12 days sock advent calendar is a novel take on the alternative advent trend - and suits sporty sistas as well as lounging ladies, with 6 pairs of trainer socks and 6 pairs of classic ankle socks included. She’ll never wear odd ones again! 

And for the hopeless romantics out there, spread the yuletide love with our range of heart accessories this Black Friday. The Heart hot water bottle will keep her warm on cold winter nights, with the pom pom detail adding that all-important deluxe touch.

Complete the collection with the Soft heart blanket and why not get one in pink, grey and white? With amazing discounts site-wide, you’ve no excuse not to!