Our People: The Pulse Of Our Business
Boux Avenue wouldn't be the brand it is without the amazing people at the heart of everything we do. We believe in empowering our teams and celebrating our successes no matter how big or small.
From our amazing store teams around the UK to our distribution centre and head office teams, we're proud to say that we're a brand intentionally run predominantly by women, dedicated to creating a supportive culture where everyone feels inspired to shine.
Behind The Brand
Spread across the UK from Aberdeen and Belfast down to Southampton, our store teams are the welcoming face of Boux Avenue. Passionate about personalised service, expert bra fitting, and making every customer feel confident and empowered, they ensure a warm and uplifting shopping experience wherever you visit us.
Explore store roles →
From our London headquarter, our dynamic Head Office team is made up of our talented Design, Buying, Merchandising, Ecommerce, Marketing, HR, and Finance teams, all working behind the scenes to ideate our gorgeous products, create inspiring campaigns, drive our digital experience, and support our retail team every step of the way.
Explore head office roles →
Based in our fulfilment hub in Crewe, our dedicated warehouse team is not only the force that ensures our stores are fully stocked, but they're also the powerhouse behind your online orders. From picking and carefully packing your favourite lingerie, nightwear, and accessories, to ensuring they're despatched efficiently, they make sure your Boux Avenue orders arrive at your doorstep beautifully packaged and on time.
Explore warehouse roles →People Development
Accessibility
We're proud to take the Dyslexia Friendly Workplace Pledge. We're working with the British Dyslexia Association, offering tailored support to empower and celebrate every colleague.
We love watching our team thrive. Through our partnerships with Fareport and the Fashion Retail Academy, we offer amazing learning opportunities across our stores and head office. We regularly host student work experience placements, offering future fashionistas an exciting, behind-the-scenes look at the industry.
Team Spotlight
Retail Store Trainer
“I have worked in retail for over 20 years and have been with Boux Avenue for over 7 years. I started as a Store Manager and progressed into the role of Retail Store Trainer. During my time with the brand, I have had numerous opportunities to grow, including participating in management programs and supporting stores across the business... Additionally, I am currently enrolled in an apprenticeship through Boux Avenue, which is further enhancing my skills to support the wider business.”
— Lesley-Ann Potter
Equality & Inclusion
For us, inclusivity isn't a tick box exercise - it's who we are. We believe everyone who works with us deserves and needs to feel seen.
We celebrate the beauty in everyone, which is why you'll always see diverse ethnicities, backgrounds, and bodies across our website and campaigns.
To ensure our values are lived every day, every single new team member completes our mandatory Diversity & Inclusion training from day one.
Read our full policy statement here
People First
We know that to do our best, we have to feel our best. We are deeply invested in the mental, physical, and financial wellbeing of our Boux Avenue community. We invest in mental wellbeing through our network of Mental Health First Aiders, our partnership with the Retail Trust. This charity offers support mechanisms such as therapy.
We also offer every colleague our signature ‘Wellbeing Day’: a paid day off for every colleague to recharge after our busiest peak trading period.
We also understand that everyone can go through times of hardship. That’s why we’re proud to offer financial support to our wonderful teams through the Theo Paphitis Benevolent Fund.
Our Partners
