National Underwear Day 2022

National Underwear Day 2022 falls on Friday 5th August and we cannot wait! Any day celebrating our fave underwear styles is welcomed here at Boux! 

From matching underwear sets and sexy women’s lingerie, to comfy underwear or solution wear, there is an underwear for every taste and every occasion to be celebrated this National Underwear Day!

And, to ensure you can properly celebrate the joy of a matching underwear set, you can currently shop free knickers with a matching bra on selected lines, because wearing a matching set is a great way to make yourself feel a little extra fabulous! 

In the spirit of National Underwear Day, we have taken a look at where one of our fave knicker styles, the thong, is most popular in the UK… 


We love thongs here at Boux, from G-strings to high-waisted thongs even thong bikinis, we just can’t get enough! 

We know you can’t either! According to Google Trends data, interest in thongs has risen by 32% over the past 12 months, so for National Underwear Day, we wanted to find out where in the UK loves thongs the most!

Combining data from our fabulous lingerie stores and online sales of thongs over the past year, we have calculated which regions buy the most thongs! 

Where are thongs most popular?

The South East comes in at #1 for the region that has purchased the most thongs over the year, closely followed by London! Southerners are the biggest thong fans by far!!

Coming in at #3 and #4 is some Northern representation from the North West and Yorkshire - we have thong lovers all over the country! 

We wonder what thong sets they will buying this National Underwear Day?


Whichever UK region you’re from, and whether you love thongs or not, we have so many gorgeous lingerie sets to choose from. And with our free knicker offer, there has never been a better time to treat yourself to a matching set!

Whilst it’s not your typical lingerie set, the Bx logo seamless set is the perfect comfy underwear. Pair the high-waisted thong with the seamless crop top for a super cute loungewear look!

Bx logo seamless set

For more of a classic lacy vibe, the Leah lace balconette set is a great National Underwear Day treat! In a super chic black, this balcony bra is so flattering and looks so sexy when paired with the matching knickers and a suspender belt

Leah Balconette Set

Want to celebrate National Underwear Day with a pop of colour? The Ammielia plunge set has got to straight into your cart! The beautiful green shade and lace detailing makes this one of our fave lingerie sets! 

Ammielia Plunge Set

Either pair the plunge bra with the Ammielia thong or, if you don’t love thongs (maybe you’re from Wales), then go for the Ammielia high waist brief

Which bras, knickers or even bodysuits do you have your eye on for National Underwear Day? Share your fave styles with us over on Insta using #myboux so we can show you some love!  

Happy National Underwear Day, love Team Boux x