Packaging
Working towards packaging that still feels special, while reducing unnecessary impact.
From Our Distribution Centre To Your Wardrobe
We are continuously looking closer at our operations, from our distribution centre to your wardrobe, to find where we can make the biggest changes to impact a more circular future for fashion.
Our Focus Areas
Special, Without Costing The Earth
We believe that unboxing your new Boux favourites should feel special without costing the Earth. That’s why we’re actively phasing out older plastic packaging and working toward a future where all essential plastic packaging contains at least 30% recycled content.
For example, we’re proud to say our go-to bra accessories are now packaged in 100% FSC-approved recyclable card. Little changes make a big impact.
100% FSC-approved recyclable card
Used for our go-to bra accessories packaging.
Cutting Carbon Behind The Scenes
Making a fashion statement shouldn’t mean leaving a massive footprint on the planet. We’ve implemented smart, energy-saving measures across our Head Office, our distribution centre, and your favourite local Boux Avenue store to actively cut our carbon emissions.
Giving Fashion A Second Life
Did you know over 30% of unwanted clothing goes to landfill in the UK every year?
At Boux Avenue we want to work with you, our fabulous Boux Avenue community to change this. We want to make it easier for you to give your pre-loved pieces a second life and ultimately, reduce the amount of fabric waste polluting our planet.
We’ve teamed up with SATCoL, the trading arm of The Salvation Army, to launch F.O.R.S. FOR GOOD, our Textile Take-Back Scheme.
Designed To Give Back
Ever wonder what happens to the samples used during our design process? We host exclusive Sample Sale events for our head office and distribution teams to ensure these development pieces never go to waste.
Best of all? 100% of the revenue from these sales is donated directly to our partner female health charities, CoppaFeel and The Eve Appeal, as part of our commitment to support women’s health from top to bottom.
We know you love our gorgeous collections and we passionately believe that great style should never go to waste. We work hard with our forecasts to order the right volumes to meet demand.
However if we have excess, we donate it to The Salvation Army, ensuring our collections are never wasted and help make a positive change.