9 SWIMWEAR TRENDS FOR 2024: FROM FASHION SWIMSUITS TO TRENDY BIKINIS
Want to know the swimwear trends for 2024? While some swimwear trends nod towards vintage styles, others have a more contemporary edge. Whether you’re looking to dive into your vacation in a 90s legacy one-piece swimsuit, keen to bring the emerging crochet knitwear trend into your beachwear rotation, or champion vintage style high-waisted bikinis - our annual round-up celebrates the fashion swimwear styles you need to make a splash this Summer.
Explore all the swimwear and bikini trends you need to know, with corresponding styles to suit your style. The time to start curating your holiday outfits is now…
#1 SWIMSUITS ARE IN
Everything 90s is very much in vogue for 2024, and the renaissance of the one-piece swimsuit is no exception. Perhaps we’re all inspired by Pamela Anderson’s recent return to the spotlight? Swimsuits can be a very flattering swimwear option, and there are plenty of styles to choose from across our new swim collections.
The Ibiza swimsuit is a timeless style we can’t get enough of. It features ties that can adjust both the high leg and ruched bust while the cutouts create the illusion of a svelte and hourglass figure. Too pretty to reserve for the pool, this trendy swimsuit doubles as a beautiful bodysuit to pair with high-waisted shorts for a spot of tourism, too.
The strawberry-red Portofino swimsuit is a jaw-dropping swimsuit that nods to the Baywatch aesthetic. It features adjustable tie-up sides and a deep cut-away plunge. Cue slow-motion sprints to the sea.
#2 COQUETTE MEETS SWIMWEAR
The ultra-feminine coquette aesthetic is everywhere in 2024, and nowhere are those dainty details and ruffles more at home than across this year’s swimwear collection.
Choose a more conservative ‘pretty in pink’ bikini with the Amalfi crinkle balconette bikini top and matching Amalfi crinkle high waist bikini briefs. The pair combines crinkle fabric, self-tie bows and high-waisted coverage in a pink hue.
The Broderie cotton minidress is perfect for throwing on over your new favourite bikini. Its flared, ruffled sleeves, A-line skirt, stretch-fabric waist, tie-up bust, and all-over broderie texture will bring some gorgeous coquette femininity to your beachwear collection.
#3 THE BANDEAU BIKINI TREND IS BACK
Luckily for sun-seekers who want the perfect golden tan, the strapless bikini is having a renaissance, with innovative new shapes and support features across sets in 2024.
The lattice-front Paxos bandeau bikini top combines the strapless bikini trend with other women's swimwear trends like the coquettish ruffle and Boho-loved embroidery. In the spirit of catching a great tan (and showing it off, too), the minimalist Paxos Brazilian bikini bottoms will complete your look.
If strapless alerts you to the risk of too little support, you’ll welcome the high-fashion addition of an asymmetric strap on the plunge-style Lima bandeau bikini top. The adjustable ruched styling of the coordinating Lima Brazilian bikini bottoms is a sun seeker's best friend, and still versatile enough for a holiday with your friends or a holiday with the in-laws.
For lift and support befitting bigger cup sizes (up to a G cup), the Honolulu strapless bikini top offers a removable tie-up halter strap that simultaneously ticks your style and support boxes. The moulded plunge cups with a straight underband reinforce the bandeau aesthetic whether you opt for strapless or halter styling. The matching Honolulu bikini briefs also sport the flattering V-shape front that feels like 2024’s answer to the 1990s’ low rise.
#4 BOHO IS TRENDING
Boho is so big this year that we’ve created an entire Boho summer collection to celebrate it. Think elaborate textures, artisanal features, and intentional neutrals that match the environment in which we all love to holiday in (sun, sand and sea).
Dreams of sunset swims are calling you to the Amalfi balconette bikini top, complete with chunky straps, visible underwiring, and adjustable tie-up ruching. Customise the coverage you get and enjoy the sunset-inspired orange hue. Pair it with the adjustable Amalfi high-waist bikini briefs.
A bikini featuring trendy v-shape bottoms in a bohemian chocolate shade will look right at home against a tropical backdrop this summer. The Jamaica plunge bikini top and Jamaica bikini briefs create a fashion bikini that’s classy, classic and very now.
The khaki Ibiza plunge bikini top with its ruffled tie-up plunge neck combines a flattering supportive fit, with on-trend boho hues. The mid-rise Ibiza bikini ruched side briefs are adjustable too - get the coverage you desire when you adjust the smooth side ties.
#5 THE FLATTERING STRUCTURED SWIMWEAR TREND
As fashion evolves, so too does the technology behind it. So it’s only right that we expect more technical fabrics, underwired styles, and creative construction to provide better support than our swimsuits and bikinis of previous years. 2024 definitely delivers trendy swimwear that combines the best of support and style.
The smooth finish and lightly gathered, underwired cups of the Aruba balconette bikini top is a great example of a bikini inspired by your favourite bras. It guarantees comfortable support up to a G-cup. Don’t forget to pair it with the matching Aruba Brazilian bikini bottoms, they feature smooth fabric and a stretchy waistband that creates a comfy, smooth fit, all beach day long.
For specially designed smoothing swimwear opt for the Panama smoothing swimsuit. Crafted with a light compression fabric, with underwired cups for support and ruched sides for adjustable coverage, this is a one-piece that does plenty more than one-thing. It even straddles the bandeau trend with removable straps!
#6 TRENDING BOLD AND NEON SWIMWEAR STYLES
Neon outfits will always be a summertime favourite. This year’s neon swimwear is getting an upgrade with bold prints and colour blocking styles joining the (pool) party.
You’ll find high saturation shades across our best-loved swimwear: from the supportive Aruba balconette bikini top (and matching Aruba bikini thong) in turquoise blue, to the chic near-strapless Lima bandeau bikini top and its ultra-customisable Lima Brazilian bikini bottoms in neon green.
Alongside solid brights you’ll also find vibrant prints in the likes of the Dominica triangle bikini top and Dominica bikini thong, complete with retro hearts in colour-blocking brights from every side of the colour wheel.
#7 RETRO STYLES IN RENAISSANCE
Nostalgic shapes are also returning to shake up 2024 swimwear trends. From high-waisted bikinis and halterneck bikinis to high-leg swimsuits and balconette bikini tops.
The Tulum high-waist Brazilian bikini bottoms feature the high waist and high leg styles loved in the 50s, plus 2024’s trending embellishments via metal hardware adjoining a built-in belt. The same gold V adorns the matching neon pink Tulum bandeau bikini top.
Bold neon prints come to life on the retro (and supportive) straight shape of the Cuba balconette bikini top, paired with more modern v-shape Cuba Brazilian bikini bottoms.
Few shades are as classic as black, and we have some all-black swimwear that also fuses legacy styles with new trends. Bohemian texture and three-piece supportive cup construction lend a modern aesthetic to the retro high-waisted Sorrento high-waist bikini briefs and halter-style Sorrento plunge bikini top.
For a retro high-leg swimsuit try the Naples crinkle super push-up swimsuit; the adjustable cut-out detailing gives it a modern twist that we love.
#8 BRING YOUR KNITWEAR TO THE BEACH
Breathable, elegant, and very bohemian, knit dresses sailed off the catwalks and into beachwear looks you’ll love wearing this Summer.
The trend lends itself to playful looks, with floral knitted patterns as seen in our Knitted floral mini dress for versatile day and night styling.
It can be downright sultry too. Take a look at the slinky knitted halterneck and full-length skirt of our Knitted cut-out maxi dress, the perfect sexy beach cover up, destined to elevate sunset drinks.
#9 EMBRACE TRENDING ZIG-ZAG PRINTS
And finally, why not add some fun zig-zag prints into your swimwear collection?
The Nissi bandeau bikini top and matching Nissi brazilian bikini bottoms are a Summer swimwear staple. The top can be worn as a bandeau, so you’ll be hitting all the trends in this.
Or, opt for the Laguna triangle bikini top for a bold neon take on the zig-zag print. This printed bikini is best paired with the matching Laguna brazilian bikini bottoms and Mesh mini sarong - for a full eye-catching zig-zag ensemble.
Got a taste for a new swimwear trend or two? Stay up to date with new arrivals and more poolside style inspiration on Instagram.