Boux Avenue

About Boux Avenue

Launched in April 2011, we create beautifully designed lingerie, sleepwear and swimwear, to make every woman feel confident whatever her shape or style. From t-shirt bras to luxurious lingerie sets, sumptuous sleepwear and stunning bridal wear to sunkissed swimwear, we have created the go-to destination for your lingerie drawer must-haves!



We focus on putting HER first, providing her with an expert fit in luxurious styles, at affordable prices. Our unique shopping destinations, mobile & desktop sites and convenient delivery options, allow her to fit shopping into her busy lifestyle. We pride ourselves on a superior fit, outstanding customer service and our inclusive size offering; with lingerie available in sizes ranging from 28-40, A-G cup and nightwear in sizes 6-18.



Not only do we want to make you look and feel gorgeous and confident, we also want to make your shopping experience a memorable one too! In-store, we offer our customers a personalised concierge service with expert bra fittings that make shopping with us personable and exclusive to you. To complete the ultimate lingerie shopping package, we offer a beautiful gift-wrap service with every purchase.



We have 30 destination stores across the UK where you’ll find our lingerie is cleverly displayed in drawers according to size with three different light settings in the fitting rooms that emulate day, dusk and night. All of these key elements make the Boux Avenue in-store experience a truly unique and memorable one. If you prefer shopping online, you can take advantage of free delivery over £50, free returns, a click and collect in-store service and beautiful free gift wrapping.



Share your style and post your Boux Avenue looks & purchases on social media using #myboux and tag us @bouxavenue, for your chance to be featured!