In the spotlight...

Comfort for home

BOGOHP activewear

Knicker multibuy

Socks & slippers

Satin Nightwear

Everyday essential bras

SALE - up to 70% off
SALE - up to 70% off
SALE - up to 70% off

miss-b.png Trend tips, style inspiration, helpful guides and more at The Avenue...

Top tips on working from home

Now this past week has been bonkers and I know that everyone is feeling a little lost...


Sale hot list

We’ve created an edit of the Boux sale picks we’re loving at the moment...


Your shape your style

Whatever your shape or style, find your expert fit in unique lingerie designed for you


Welcome to Boux Avenue, the home of fun, sexy, everyday lingerie, nightwear and swimwear in sizes A - G! Our 2020 lingerie collection features a wide range of bras, thongs and knickers – shop T-shirt bras, push up bras, triangle bras with matching Brazilian knickers or high-waisted briefs. Don’t miss out on our exquisitely seductive nightwear range and Valentines lingerie, as well as our brand new Boux Sport range, Boux’s design led collection of activewear & sportswear.