In the spotlight...

Comfort for home

BOGOHP activewear

Everyday essential bras

Socks & slippers

2 for £30 bra staples

Knicker multibuy

SALE - up to 70% off
SALE - up to 70% off
SALE - up to 70% off
#MyBoux

miss-b.png Trend tips, style inspiration, helpful guides and more at The Avenue...

Top tips on working from home

Now this past week has been bonkers and I know that everyone is feeling a little lost...

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Sale hot list

We’ve created an edit of the Boux sale picks we’re loving at the moment...

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Your shape your style

Whatever your shape or style, find your expert fit in unique lingerie designed for you

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Welcome to Boux Avenue, the home of fun, sexy, everyday lingerie, nightwear and swimwear in sizes A - G! Our 2020 lingerie collection features a wide range of bras, thongs and knickers – shop T-shirt bras, push up bras, triangle bras with matching Brazilian knickers or high-waisted briefs. Don’t miss out on our exquisitely seductive nightwear range and Valentines lingerie, as well as our brand new Boux Sport range, Boux’s design led collection of activewear & sportswear.