The Latest at Boux Avenue

Discover the latest stories, exclusive offers and causes close to our hearts.

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The Christmas Shop

Inspiration

The Christmas Shop

Unwrap dreamy nightwear, gorgeous lingerie and little luxuries for everyone on your list.

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Our World

Fabric Online Reuse Scheme

Looking to clear out your wardrobe and ensure those items get reused?

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Offers

Refer a Friend

Give your friend 20% off their first full-price order. You’ll get 20% off your next order too!

Give 20% off now  →
 Buy One, Get One Half Price PJs in a Bag

Offers

Buy One, Get One Half Price PJs in a Bag

Our bestselling PJs in a Bag are now buy 1 get 1 half price across this year’s limited edition prints.

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Inspiration

Nightwear Fabric Guide

Discover the fabrics behind your favourite nightwear, from silky satin to breathable cotton and soft-touch modal.

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Our World

Meet Our Experts

Discover the specialists behind Boux Avenue's product expertise, from design and buying to fit, garment technology.

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Offers

Sale

Discover amazing lingerie and nightwear at unmissable prices all year round with Boux!

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Inspiration

Find Your Icon

Take our quick quiz and uncover your ideal match from the Icons Bra Collection.

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Our World

Sample Sale

Our famous sample sale is coming back to Bristol!

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Our World

Breast Cancer Awareness Month

10% of sales from the Jessica Mastectomy Range and the Mollie set in Rose Pink will be donated to our charity partner, CoppaFeel!*

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Offers

Free Knicker with Matching Bra

Find your perfect match. Buy the bra you love, and we’ll treat you to the matching knicker for FREE.

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Offers

Students & Under 26s

Enjoy 20% off full-price favourites.

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Offers

Mix & Match Knickers

3 for £20  •  5 for £28  •  7 for £34

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Styled by You

About Boux Avenue

Your favourite lingerie, nightwear and swimwear brand.

Beautiful Days & Nights Begin At Boux Avenue

Designed In London

Designed in London by us for you, Boux Avenue offers accessible luxury that you'll love to wear every day, with the kind of fit that your body will thank you for. Our design handwriting is characterised by an attention to detail and a technical excellence which is world class, using beautiful fabrics for the very best feel against your skin.

Expertly Fitted

The expertise that goes into the fits of our product and the training & skill of our store bra fit ambassadors ensures you'll enjoy the optimum in comfort and support when wearing Boux Avenue.

Flattering By Design

Flattering, flirty and feminine, from the signature lace and exclusive embroideries found in our lingerie collections which span from an A to a H cup, to the ultimate in stylish comfort in our nightwear (sizes 6 - 18) and swimwear collections, Boux Avenue champions oh-so-wearable styles in the colours you love, designed to make you look and feel great.