Did you know there's evidence of bra-like support fashion dating way back to the 1st century? Boux' history begins a little more recently, back in 2011, but we think we've pushed the envelope while designing the best bras several times since. 

If you ask leading news and fashion publications - including Vogue, The Independent, Glamour, OK, Closer, Elle, Stylist, and Who What Wear - they'll tend to agree, routinely including Boux Avenue amongst its preferred bra and lingerie retailers . 

But there's a fan club we love even more because they've helped drive our evolution over more than a decade. Can you guess who it is? 

It's you! Listening to customer feedback, we've improved our designs until they rise to the demands of each of you - including all the beautiful shapes and styles making up our community. Turns out there are six we've mastered so perfectly, they've collectively racked up over 4,700 five star reviews. 

There's good bras, then there's the best bras. Designed in London, inspired by you. These are bra types honed by years of experience, these six bras are the ones that consistently clinch first place in your underwear drawer. 

Drumroll, please. With one for every occasion and every style brief, we're thrilled to reveal that your favorite Boux Avenue bras (longline, plunge, balconette and more) are… 


With one sold every seven minutes, the Mollie plunge bra takes you seamlessly from desk to date night . Featuring comfortable, light padding and pretty all-over lace, this really is your favorite essential lingerie set.

The floral lace cups are classically sexy, especially when worn with the rest of the range. In six colours, mix and match the bra with the coordinating Mollie thong (in no less than 14 shades) or sexy scalloped trim Mollie shorts. Time to elevate effortless comfort into jaw-dropping elegance? The Mollie suspender makes this set a special occasion no-brainer. It's no surprise the Mollie is the best of our very best bras, racking up 2.2K 5-star reviews to date. 

Love to double down on lace? Then the Jodie plunge bra is the one for you. The graphic lace straps with intricate scallop edge detail make the prettiest framework for the Jodie’s padded and molded cups. This style creates a natural-looking cleavage perfect for party season - and all the others, too, thanks to the seven classic and seasonal colors in which it's currently available. 

945 of you have already given the Jodie plunge bra a 5-star rating, with rave reviews for its pretty details plus uncompromising comfort and practicality. Even its coordinating Jodie thong combines the best of no-show practicality and scallop lace sensuality. Or, bag the Jodie briefs with their boujee bows and scallop lace panel on their sexy sheer back. The perfect plunge set? Nearly 1000 of you concur! 


No best bras roundup would be complete without a beautiful balcony bra - and the Piper balconette bra hits the brief every time. 

863 5-star reviews can't be wrong for this stunning piece. With its endearing sweetheart neckline, tightly scalloped lace trim, and integrated push-up padding in sizes A-D, it's the ultimate pick for a practical daily boost. 

Browse all eight of the gorgeous shades of Piper, and upgrade to the whole set with a choice between the flattering cheeky mesh Piper briefs and sensual floral lace in front of the Piper thong. 

Newer to the scene, but arriving in a flurry of popularity, is the Leah balconette bra. A wider scalloped edge frames its underwired cups, which house super soft inner padding for subtle support and second-to-none comfort. 

While the 5-star reviews are coming in thick (to the tune of 308 so far) for the bra, the Leah co-ords are also attracting rising popularity due to their sheer versatility. From the all-lace Leah thong to the flattering precision-cut Leah Brazilian knickers, it's impossible to choose just one pair of matching bottoms. An extensive color palette across the range means you don't have to, but if you go all-black then you'll hit the lingerie-style jackpot with the Leah suspender, too. 


While sharing many features with the beloved Mollie (including both its plunge shape and push-up padding), the newer Aliyah plunge push up bra deserves an award category of its own due to its padded foundation with additional push-up padding. 

As 306 fans have already awarded it top marks, we're confident you'll share their appreciation of its all-over floral lace, contrast lining (in some of its eight pretty colourways) and sexy co-ords. The V-shape high-leg Aliyah thong adds welcome sass come day or night, and the high-cut leg further emphasises the cheeky cut of the Aliyah briefs.

Yep, things start looking up (not least your bust!) when you add the Aliyah to your lingerie drawer. It is a sexy lingerie must-have. 


The very newest Boux Avenue bra to earn its five-star status (104 times over, to be precise), the Gracey balconette bra has fast become a fan favorite since its launch earlier this year. Among our finest picks for a beautiful natural shape, the cups boast a 3-piece design that delivers unpadded support. The unlined sheer floral lace is soft, pretty and enhanced by power mesh wings for the best in style and strength (like you!). 

Complete your Gracey set with the minimalist Tanga style Gracey thong, or complement the sheer cups with sheer lace and a full mesh back in the daring Gracy briefs. 

Ready to upgrade from good bras to the best bras? Head over to checkout with your favorite style in the bag, and join the club of Boux Avenue best(ie)s. 

Every knockout needs a knockout bra to match. Which is yours? Share your personal Boux Avenue best on Insta using #myboux!