Meet Our Experts
Chief Design & Product Officer
Zoe Price-Smith plays a leading role with her creative forward thinking and passion as the Global Chief Design & Product Officer at Boux Avenue with over 28 years of experience in fashion retail, 15 of these years at a senior board level within the International retail brand sector.
About
For the past seven years at Boux Avenue, Zoe has been able to transform and lead the direction for all the product categories across the business - Lingerie, Nightwear, Swimwear and accessories, by overseeing the end to end product process from Trend & colour forecasting, to design, buying process, product development and garment technology. Zoe’s strong vision and boundary pushing skills have helped to inspire and lead the creative direction for campaigns, store visual merchandising & window guidelines, fashion shows and press events - where Zoe is a keen speaker with media giving insights on the latest trends and product collections. Throughout the years Zoe has worked closely and helped oversee bloggers' collections, along with high profile collaborations - designers & creatives, to ensure the overall collaborative collection remains true to both parties.
Qualifications
BA Hons degree in Fashion Design
Surrey Institute of Art & Design
National Diploma in Fashion design
Epsom School of art & Design
Expertise
Overseeing the strategic position and leading a strong team of international designers, buyers, and product developers. Creating impactful visionary conceptual design & colour direction with extensive experience in range building and product development in a fast-paced fashion environment.
Translates seasonal trends into commercially relevant collections across key Boux Avenue product categories. Taking inspiration from the catwalks and visits across the globe.
Supports creative and product vision along with garment technology quality across all areas of the business - lingerie, nightwear, swimwear and accessories. Allowing for high quality and accessible collections that the Boux Avenue customer loves.
Having strong expertise and understanding of the brand identity for Boux Avenue, has enabled Zoe to creatively transform and implement a strong and unique brand handwriting to excite our customers.
Favourites
Press
Industry Press
Drapers
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Retail Week
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Who What Wear
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Glamour Magazine
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