About Boux Avenue

Launched in April 2011, we have made beautiful lingerie, swimwear and nightwear accessible to every woman. From t-shirt bras to gorgeous lingerie sets, sultry chemises to luxe loungewear and stunning bridal wear to sunkissed swim, we have created the perfect destination to give your wardrobe a new lease of life!


About Boux Avenue

Our promise is to make every woman feel confident, stylish and supported. We create beautiful lingerie and nightwear at affordable prices where we pride ourselves on a superior fit, outstanding customer service and our inclusive size offering. With lingerie available in sizes ranging from 28-40, A-G cup and nightwear in sizes 6-18, there’s something for everyone at Boux Avenue.

Not only do we want to make you look and feel gorgeous and confident, we also want to make your shopping experience a memorable one too! In-store, we offer our customers a personalised concierge service with expert bra fittings that make shopping with us personable and exclusive to you. To complete the ultimate lingerie shopping package, we offer a beautiful gift-wrap service with every purchase. Lace inspired tissue and scented rose petals continue our attention to detail, ensuring customers return time and time again for an experience that is uniquely Boux Avenue.

We have 30 stores across the UK that are all beautifully designed with a contemporary stylish feel in chic monochrome, you’ll find our lingerie is cleverly displayed in drawers according to size with three different light settings in the fitting rooms that emulate day, dusk and night. All of these key elements make the Boux Avenue in-store experience a truly unique and memorable one. If you prefer shopping online, you can take advantage of free delivery over £50, free returns, a click and collect in-store service and beautiful free gift wrapping.

Let’s get to know each other better! We love nothing more than seeing our customers styling their gorgeous purchases from Boux. #myboux and tag us @bouxavenue to show us how you style your favourite looks.

Boux Avenue is your ultimate shopping destination, from sexy and sultry lingerie sets to must-have everyday essentials, you're sure to find your perfect style and fit at Boux Avenue.