Discover style inspiration, behind the scenes access, helpful guides and more at The Avenue...
Discover style inspiration, behind the scenes access, helpful guides and more at The Avenue...
Discover style inspiration, behind the scenes access, helpful guides and more at The Avenue...
WHY WELLBEING IS SO IMPORTANT
It's your year! Find out why wellbeing is so important and how you can make your own health and wellbeing a realistic part of your New Year's resolutions!
YOUR SPORTS STYLE BASED ON YOUR STAR SIGN
With 2020 firmly behind us, we’ve never been happier to see in a New Year! 2021 is a fresh start for us to reset and recharge our bodies and minds...
TOP SALE PICKS
Discover our top sale picks from our Christmas 2020 sale! After all, ‘Tis the season for (self) gifting...
SHAPEWEAR STAPLES TO SUIT EVERY LOOK
What is shapewear and why is it such an epic confidence booster? Find out with shapewear staples to suit every look! ...
TOP BOUX AVENUE HQ GIFTS
Here at Boux HQ, we’ve put together a special edit of our top Christmas picks to gift. You'll have your Christmas shop wrapped up in no time!...
THE ULTIMATE ROMANTIC CHRISTMAS MOVIES
'Tis the season to get full-on festive! Time to slip into your favourite loungewear, get nostalgic and prepare to binge-watch all the best romantic Christmas movies while you snuggle up for the holidays!...
THE ULTIMATE GIRL POWER PLAYLIST
We analysed 5,000 songs public Spotify playlists to find the ultimate confidence-boosting artists and their most-played songs. See who ranks in first place! ...
STOCKING FILLER MUST HAVES
It’s official, Christmas prep is well and truly underway, so what better way to get in the festive spirit than with a roundup of our top stocking filler must-haves?...
BOUX GIFT OF LOVE
Boux Gift of Love is all about inspiring you to find joy through the power of gifting this Christmas!...
BOUX CHRISTMAS GIFT GUIDE
Stuck for Christmas gift ideas? We’ve created a gift guide full of lingerie, nightwear and loungewear to get you thinking!
BLACK FRIDAY MUST HAVES
The event of the year is here and we're bringing the Black Friday celebrations to you! We’ve created an edit of top Black Friday must-haves you won’t want to miss out on...
WOMENS LOUNGEWEAR POLL RESULTS
Joggers, oversized sweaters, velour co-ords, fleece sweatshirts. We asked over 6,000 people how they’re embracing the new level of comfort.
LOVING YOU FOR YOU
The ‘Loving you for you’ collection is created to encourage you to indulge in a little self love this season!...
HALLOWEEN AT HOME
With Halloween set to be very different this year, we've got just the right loungewear, nightwear and lingerie to fit your fright night festivities! ...
LIFE IN YOUR PJS
From our softest, plush nightwear sets to new PJs in a bag, we've got something for everyone! Read the blog for our new nightwear faves...
ALL ABOUT BOUX LOUNGE
Introducing our debut Boux Lounge collection! A new range of luxury loungewear designed for the everyday woman to lounge in style...
SALE PICKS: LOVED BY INFLUENCERS
Just in case you needed reminding, our mid-season sale is ending soon! - enjoy up to 70% off luxury lingerie, nightwear and activewear while you can...
NEW IN LINGERIE: LOVED BY INFLUENCERS
Searching for new lingerie inspo? Look no further as we’ve got you covered with brand new luxury lines you’ll love!...
BOUX SPORT: THIS IS US
We’re so excited to introduce our brand new Boux Sport activewear range, created for you to tailor your workout routine around your lifestyle!...
BANK HOLIDAY STYLE GUIDE
The last bank holiday of 2020 is finally here *sobs*. Whatever your bank holiday plans are, we’ve got you covered...
SUMMER SLEEPWEAR: WHAT TO WEAR
From ultra-glam animal print sets to oversized slogan tees, we’ve got all the summer sleepwear essentials to update your nightwear wardrobe...
SUMMER AT HOME WITH BLUSH LIFE
Summer 2020 in the UK is certainly unlike any other we’ve experienced before as we’ve become accustomed to home-life more than ever...
TOP TIPS TO STAY FIT IN STYLE
From lightweight fabrics, to cute shapes… Here's the styles you don’t want to miss...
TRENDWATCH: TIE-DYE
Delicate, luxurious and understated; a classic lingerie style that looks and feels effortlessly feminine whether worn alone, or worn to be seen...
PERFECT PYJAMAS YOU DON'T WANT TO MISS
From lightweight fabrics, to cute shapes… Here's the styles you don’t want to miss...
NEW LACE LINGERIE STYLES
Delicate, luxurious and understated; a classic lingerie style that looks and feels effortlessly feminine whether worn alone, or worn to be seen...
A BIKINI FOR EVERY HOLIDAY
It’s time to turn up the heat and start planning your 2020 summer holiday...
COMFY MUST-HAVES TO BUY NOW
Taking you from lockdown to back-to-work, these pieces are not only great for wearing at-home, but also form a great base layer...
TRENDWATCH: DREAMY LUXE
Summer is finally here, and we’re embracing the hotter weather with our favourite ‘Instagram-chic’ trend: Dreamy Luxe....
HOW TO WEAR ANIMAL PRINT
A timeless trend, which contrary to popular belief does change its spots every season, for an up-to-date reincarnation...
SUMMER 2020 KNICKER TRENDS
Whether it’s a comfy style for lounging, an on-trend treat or you’re looking to update an old favourite; we have the top 3 styles for summer 2020....
DATE NIGHT STYLING: WHAT TO WEAR
Whether it’s a virtual date night over Zoom or you’ve planned a special night-in with your partner; date night is the perfect excuse to dress-up and feel confident!....
INSTAGRAM STYLE AND SECRETS
If you are struggling to find your Instagram style or you are looking for some Instagram tips, carry on reading!...
SUMMER 2020 KEY TRENDS
From pastels & tie dye to metallic glam, we’ve got all you need to know on the summer trends coming through this season....
HOW SUCCESSFUL WOMEN PLAN THEIR LOCKDOWN ROUTINES
Need some tips on how to plan your day, whilst working from home?...
SELF CARE TIPS
I am sure you can agree that on some days of the week all you want to do is lounge around in your Boux sets all day...
5 LINGERIE STYLES FOR NATIONAL LINGERIE DAY
Whether you are having a wardrobe makeover, decluttering your drawers or finally getting around to breaking-up with that everyday bra - here are our top 5 must-haves for every lingerie drawer...
STEP INTO SPRING
I’m here with Boux to give you three tips on how to feel Springtime ready (even if Spring is indoors this year!) and to make the most of the time we have whilst we’re at home..
A DAY IN THE LIFE OF A CONTENT CREATOR
I start my day with a coffee, I cannot wake up unless I hit myself with some caffeine!...
STAYING MOTIVATED AND SETTING GOALS
If you're looking for ways to stay active indoors or if you're a fellow gym-goer who's now needing to get creative to stay active, I can help. ...
STAYING IN STYLE GUIDE
Staying at home is a DREAM when you are busy, so when you’re not it can seem difficult to get motivated......
SPRING LINGERIE AND LOUNGEWEAR STYLES FOR YOUR STAR SIGN
Wondering what loungewear or lingerie styles to buy this spring? ...
TOP TIPS ON WORKING FROM HOME
Now this past week has been bonkers and I know that everyone is feeling a little lost...
MOTHER'S DAY GIFT GUIDE
Get Mother’s Day ready (Sunday 22nd March), with something special from our Mother’s Day gift guide...
MATCH YOUR NIGHTWEAR TO YOUR SLEEP STYLE
To celebrate ‘Sleep Awareness Week’, we’ve been talking all things nightwear...
INTERNATIONAL WOMEN'S DAY
To celebrate International Women’s Day, we’ve dedicated this week’s blog to you!...
YOUR SHAPE YOUR STYLE LOOKBOOK
Introducing the 'Your Shape, Your Style' campaign; discover a range of lingerie designed in-house by women, for women...
TOP 5 SPRING LINGERIE STYLES
We’ve created an edit of our top 5 lingerie picks for the new season...
YOUR SHAPE YOUR STYLE #MYBOUX
Whatever your shape or style, find your expert fit in unique lingerie designed for you...
VALENTINE'S COLLECTION LOOKBOOK
Fall in love this Valentine’s and fulfil your heart’s desires with our luxurious lingerie collection, available up to a G cup...
BOUXTIQUE BY BOUX AVENUE VALENTINE'S COLLECTION
Fall in love this Valentine’s and fulfil your heart's desires...
STRETCH & FLOW
Time to relax and stretch those muscles with Arabella's stretch & flow class...
VALENTINE'S GIFT GUIDE
With the 14th February right around the corner, get in the mood for love...
ARABELLA CHI X BOUX SPORT LAUNCH EVENT
We invited fitness influencers and leading industry professionals down to a Shoreditch location for a special Boux Sport launch event...
ARMS & ABS TONING
Tone and sculpt your arms and abs with Arabella's favourite moves to target the upper body...
ARABELLA CHI X BOUX SPORT
Outrun challenges, redefine goals and rule 2020 in new Boux Sport...
LOWER BODY BLITZ
Focusing on the legs and glutes, get ready to work-up a sweat with Arabella...
THE WINTER SUN EDIT
Turn up the heat this Winter and dive into the new Winter Swim Edit, coming Winter 2020...
YOUR SPORT STYLE BASED ON YOUR STAR SIGN
At the start of the year we all naturally aim to get more active, if however you’re like us, you're yet to make any resolutions or are unsure of what fitness route you want to take...
YOUR GUIDE TO BOUX SPORT
Now that we’ve waved goodbye to 2019 it’s time to say hello to 2020! Yes, it’s that time of year again where we make a list of our New Year's resolutions as an aim to ditch our bad habits...
THE NYE EDIT: PARTY ESSENTIALS
Now that we’ve got through Christmas, it’s time to kiss goodbye to 2019 and welcome in 2020! We’ve rounded up a few style essentials to have you fully prepared...
EXCLUSIVE ACCESS: MEGAN LOVES EVENT
On Wednesday 11th December, we celebrated the launch of our new Megan McKenna Loves campaign at our Oxford Street flagship store in Central London, which was adorned with campaign photographs of Megan herself...
WHAT TO GET YOUR BEST FRIEND FOR CHRISTMAS
You and your bestie have seen each other through all the highs, lows and Instagrammable moments the year, and now it’s time to get her a gift as amazing as she is...
CHRISTMAS AT BOUX: LAST MINUTE GIFT IDEAS
Did you set out to have all your Christmas shopping done, wrapped and under the tree by early December?...
MEGAN MCKENNA LOVES BOUXTIQUE BY BOUX AVENUE
We’re excited to announce the launch of our brand new Christmas campaign with X Factor star Megan McKenna… Megan McKenna Loves....
STOCKING FILLERS FOR WOMEN
Whether you’re treating your girl gang, spoiling your other half or shopping for mum this Christmas, you’ll discover some of the best women’s stocking filler ideas at Boux...
CHRISTMAS AT BOUX: LINGERIE GIFTS
Whether you want to treat someone to a lingerie gift this Christmas, or instead find our styles just too good to gift, discover a sultry collection of lingerie for those on the hunt for something extra special for the most wonderful time of the year....
TOP 5 CHRISTMAS DESTINATIONS: WHAT TO WEAR
Ever thought of indulging in a little Christmas break over the seasonal period, but were unsure of where to go? Whether you’re dreaming of a Christmas spent tanning at the beach or snowy strolls through the biggest Christmas markets all over Europe, we’ve gathered together our top 5 Christmas destinations and what to wear while you’re there...
WHAT YOUR CHRISTMAS SHOPPING STYLE SAYS ABOUT YOU
With the surge of Christmas adverts appearing almost everywhere you look, it’s a sure sign that the festive shopping season is well underway....
BOUXTIQUE BY BOUX AVENUE: INTO THE DETAILS
On Monday 11th November under the lead of Brand & Product Director Zoe Price-Smith, we launched the first in a series of ongoing luxury capsule collections, Bouxtique by Boux Avenue...
BOUX CHRISTMAS GIFT GUIDE 2019
As the festive period creeps ever closer, it’s time to start thinking about gifts for those you love. We’ve done the hard work for you and created a gift guide with gift ideas for mum, your girl squad, and Secret Santa...
TOP 5 LOUNGEWEAR STYLES
Brave colder days in the comfort and ease of our luxury ladies loungewear. From effortless ‘throw on and go’ sets to cosy fleece hoodies to bundle into. Welcome these easy additions into your Winter wardrobe this season...
BOUX CAREERS WITH ZOE PRICE-SMITH
Product and Brand Director Zoe Price-Smith was recently interviewed by leading women’s website for careers “We are the City” as one of the Inspirational corporate women in their current series. Continue reading to read all about her career backstory, future plans and her biggest career achievements to date. ...
BOUX INTRODUCES: BOUX AMBASSADORS 2020
We held two induction events to welcome our new brand ambassadors into the Boux Avenue family. If you missed our up to the minute Instagram stories on the night, read our blog here to get exclusive access of both events!...
BOUX AVENUE AMBASSADOR: LAUREN JEWELL
Ever wondered what it's like being a Boux Ambassador? Gold tier ambassador Lauren Jewell gave her insight on her time spent as a 2019 Boux Avenue brand ambassador. From application to her ambassador graduation event and everything in between! ...
TOP 5 BOUX AVENUE DD+ BRAS
Our collection of DD+ bra sizes are designed with style, comfort and support in mind. We believe women of larger cup sizes should feel empowered and confident in the range and style of bras available to them; and so we’ve created a DD+ bra edit to guide you through our favourite DD+ bra styles...
HOW TO GET A JOB IN THE CREATIVE INDUSTRY
Whether you’re a postgraduate ready to make waves within the creative industry or still studying and unsure of what creative career path you want to take, we’ve got fitting advice for you to take the industry by storm...
SEASONAL SAVINGS: WHAT TO BUY
With over a hundred lines to choose from, covering everything from must-have lingerie, late summer swimwear and easy-glam nightwear, discover style steals to update your end of season wardrobe...
EXCLUSIVE ACCESS: REWRITING THE RULES
Want an exclusive behind the scenes sneak peek at all the action from our Boux Avenue AW19 Rewriting the Rules event?...
BOUX AVENUE INTRODUCES: ZOE PRICE SMITH
Zoe Price-Smith was appointed as Brand and Product Design Director at Boux Avenue in February 2019, bringing over 20 years of design experience to the role as well as a fresh, new approach and handwriting to the brand...
NEW HOSIERY STYLES
Hosiery is a fundamental part of any woman's wardrobe. Whether it’s a pair of simple but sexy stockings to complete the perfect lingerie and suspender set, or a statement pair of tights to add a fun finishing touch to an outfit...
PAYDAY TREATS
Last Friday of the month means one thing: guilt-free shopping! (thank you payday God’s). We’ve gathered together our favourite Boux Avenue payday picks we’re treating ourselves to this weekend...
WHAT YOUR NIGHTWEAR STYLE SAYS ABOUT YOU
Guilty of online shopping for new pyjamas and ending up with a basket full of either oversized men’s t-shirts or cute cami sets? If you’re used to sticking to the same style of nightwear, we’ve created an edit of our favourite Boux Avenue sets and what your chosen style might say about you...
INTRODUCING THE LILLIE BRA
Kiss goodbye to your old faithful lingerie and be bold this season by diving into a new extra-ordinary bra. Rewrite your everyday rituals, and make each day special with the brand new Lillie lingerie collection...
YOUR LINGERIE STYLE BASED ON YOUR STAR SIGN
Ever let your horoscope dictate a tough decision in your life? Well why not your underwear! With each sign having its individual character traits we’ve gathered together an edit for you to find your perfect lingerie match...
NATIONAL UNDERWEAR DAY: OUR TOP 5 UNDERWEAR SETS
Tired of your everyday underwear go-to, or have a special occasion in the calendar and want to expand your lingerie drawer? In honour of National Underwear Day we’ve created an edit of our five must have underwear styles you need in your collection...
HOLIDAY PACKING: GETAWAY ESSENTIALS
When holiday packing, no amount of luggage allowance ever seems enough; we’re all guilty of still squeezing in last minute buys up until the day we fly! Before you know it, your long awaited summer holiday has crept up on you, and your eyes are filling with fear as you approach the front of the queue...
STUDENT AMBASSADORS GRADUATION 2019
To celebrate our Boux Avenue Student Ambassador 2019 scheme coming to an end, we invited our ambassadors down to a Central London location for a special graduation evening full of awards, prosecco, and exclusive brand talks...
BEACHWEAR STYLE
>In honour of National Bikini Day, we’ve created a beachwear style guide with a collection of some of our favourite standout styles this season. Seek out fresh inspiration for what to wear this summer and get prepped for your holidays...
POOL PARTY: WHAT TO WEAR
Holidays away being the highlight of the year for most, there’s nothing more we look forward to than a break from the office, glorious uninterrupted sunshine and drinks by the pool. However there’s always one highly anticipated event we’re never quite sure what to pack for…the pool party...
HIGH SUMMER COLLECTION
As we (slowly) shift into full swing summer, we are prepped and ready to celebrate the return of the sun with open arms. Saluting the bold and championing the confident, our new High Summer collection is set to make some serious waves this season...
FESTIVAL FASHION: WHAT TO WEAR
Six months into the year and we can breathe a sigh of relief as we can finally rediscover our love of daylight until the evening, the non-requirement of a jacket and supporting our favourite artists at music festivals. With that said, we’re calling all festival fun seekers to get mainstage ready with us...
THE BRA EDIT
As women, the importance of sprucing up our lingerie collection only really arises around special occasions throughout the year e.g. valentines, birthdays, and anniversaries. However, most of us use it as a good excuse to indulge in getting remeasured and/or finding a bra style more suited to us...
WHAT CLOTHES TO WEAR TO THE GYM
If your 2020 resolution is getting more exercise and improving fitness, you’re not alone! Around 47% of Brits are looking to get into shape this year...
WELLNESS TIPS
After test-running the new Boux Sport range, an exclusive panel talk of industry experts, sat down with us and spoke all things fitness, food, mental health and more...
BRAZILIAN VS FRENCH KNICKERS
Between flirty French knickers and sexy Brazilian cuts, how do you even begin to pick a fave? Here’s a quick guide to choosing your ultimate style...
WEAR THE MOST FLATTERING LINGERIE FOR YOUR BODY TYPE
Let’s agree, buying new lingerie is always a great idea! Wear the right lingerie and it can give you the confidence to conquer the world. Just like any other clothing, different styles of lingerie suit different body types better...
SWIMWEAR TO SUIT YOUR SHAPE
When choosing swimwear for your body type, it’s all about finding just the right combo to help you feel beautiful, supported and totally flawless when you step into the sun! Boux Avenue’s philosophy is that swimwear should ‘fit like lingerie’ and feel just as glam too...
WEDDING LINGERIE: WHAT TO WEAR
Planning your big day or looking for the perfect lingerie for that oh-so-tricky bridesmaid dress? Well, we’ve got your covered! With most of us attending a handful of beautiful weddings every year, it’s key to make sure that you feel both supported and comfortable for the whole day...
HOW TO CARE FOR YOUR BRAS
At some point in our lives when we experienced our first taste of owning our very own bra, we’ve been guilty of not knowing the first thing about taking care of it and naively throwing it in the wash along with the rest of the cycle, wringing it out dry and repeating the routine...
HOW TO PACK FOR HOLIDAY
Preparing for a trip is exciting, but deciding what clothes to take on holiday can be a headache! Overpacking, underpacking, re-packing again and again, only to finally open your suitcase at your destination and wonder “what on earth was I thinking!?”...
HOW SHOULD A BIKINI FIT?
We all want to feel fabulous when we slip into a bikini and head out to the beach or swimming pool. But struggling to find the right fit can put a dampener on your summer fun. How should a bikini fit...
THE BRA STYLE GUIDE
Don’t know your balconette from your longline? With so many different styles to choose from, finding the right bra can prove tricky. We’ve put together the ultimate bra guide to help you find the perfect style to suit your shape and set each style apart...
THE SHAPEWEAR GUIDE
It’s no secret that when it comes to shapewear, it can be a minefield working out what works best for you and your problem area. We’ve pulled together a shapewear guide to alleviate stress and enable you easily figure out what each solution targets and how...
HOW TO MEASURE BRA SIZE
Forget breakups, breakouts and bad hair days – nothing causes quite as much heartache as a badly fitting bra. That daily struggle with slipping straps, painful underwires, red marks and lumpy cups, is one that too many of us can relate to...
BRA FITTING GUIDE: HOW SHOULD A BRA FIT?
Did you know that 80% of women are wearing the wrong bra size? We recommend women to have a bra fitting every 6 months, as your size can change due to different life circumstances...
THE KNICKER STYLE GUIDE
With such a wide range of different styles available, it’s difficult to understand the difference between knicker types and which one is most suited to you and your shape. We’ve gathered together a style guide of knicker styles to assist you in uncovering the many styles available...