Exclusive Access Arabella Chi x Boux Sport launch event title



To celebrate the launch of our new Boux Sport activewear range, we invited fitness influencers and leading industry professionals to a Shoreditch location for a special event hosted by campaign face, Arabella Chi! If you missed our up to the minute Instagram Stories of the event, including a beautiful brunch spread, yoga classes and an exclusive panel talk, continue reading to find out what we got up to…

Arabella Chi x Boux Sport Launch Event

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On entering BLOK fitness studios on Wednesday morning, guests were met by a healthy breakfast spread by Grape + Fig, decorated with beautiful flower arrangements, and a display rail of the new range with images from the campaign. Our guests made the most out of the contemporary, sleek settings in a walkway lit by subtle fluorescent lighting; taking selfies and posing for full length pictures in their Boux Sport pieces. After brief catch ups, and an up-close look at the collection, guests were invited upstairs to the studios to begin their classes.



”Arabella



Influencers were treated to exclusive options of dynamic Vinyasa yoga, that works to build strength and flexibility, or a sound healing Yin yoga class - a slower paced yoga style promoting deep relaxation.

”Arabella



After their classes, guests were left feeling rejuvenated and ready to brunch! Post-workout refreshments included delicious options of homemade banana bread, breakfast pastries, mini breads with avocado smash or smoked salmon and cream cheese and gluten-free breakfast pots.



”Arabella



Following brunch and photo opportunities in front of our pink Boux Avenue shimmer wall, influencers were led upstairs to the studio for an exclusive panel talk with fitness industry experts, including Arabella Chi herself. Product and Brand Director, Zoe Price-Smith spoke briefly about the range inspiration, joy of working with Arabella on the campaign shoot and the future of the new sub brand. Industry experts, Gede Foster and Charlotte Holmes, hosted a Q&A panel with Arabella Chi discussing all things Boux Sport, fitness, food and a little Love Island! After getting the audience involved and answering any burning questions from guest influencers and Boux ambassadors, both Charlotte and Gede closed the Q&A by thanking the audience and Boux Avenue design and marketing teams for the event!



”Arabella

We ended the morning with influencers and Boux ambassadors networking and indulging in traditional Boux branded cupcakes and special BLOK smoothies!