Who else is so over looking at grey skies and reaching for your coat before you head for the door? We definitely are! Don’t worry girls, we’re here to brighten up your day and introduce to you, our hottest summer campaign yet… #EscapeWithBoux.

We headed to gorgeous Miami for a week of sun, sea and ultimate style where we shot in 4 gorgeous locations, each reflecting the 4 key trends of the new campaign; South Beach, Coconut Grove, Little Havana and Islamorada. Each trend captures the true essence of summer, from festival vibes to lazy days by the pool, are you ready to dive into your new swimwear wardrobe?


Influenced by ‘50’s Glamour, the South Beach trend mixes vintage style with classic silhouettes for a chic and elevated look. Traditional American colour combinations are mixed with painted stripes, block patterns and textured detailing with rose gold embellishments for an added touch of luxe. Get ready to set sail for new horizons with the Maldives stripe swimsuit or channel Hollywood glam with the gorgeous Palma bikini. Whatever the destination, stay chic from sea to sand and get ready to turn up the glamour this summer...



Soak up the sun in style with our festival-inspired trend, Coconut Grove. Embrace your inner-traveller with pattern clashes, bright crochet detailing, animal prints and hand-crafted finishes. Take centre stage in the statement Santiago print bikini or dress to impress yourself in the lace-up Monaco style. From bikini separates to dreamy swimsuits, we’ve got your swimwear game covered this season! Don’t forget to team with layered necklaces and sliders for a look that’s anything but basic!



Heading for heat? Little Havana raises the temperature with a range of pieces that will take you into the tropical lushes of Miami, the Caribbean and beyond! Energise your summer look with bold brights, distinctive prints and delicate details. Show your confidence with the Ibiza mono wire bikini and up the style stakes by pairing it with the Jungle Cheetah palazzo pants for a cute and coordinated look! With dazzling additions of metallics, sequins and bright pops of colour, our hottest holiday collection has arrived…



Bring a touch of feminine elegance to your look with Islamorada, where you’ll be transported into a dreamy paradise of 3D florals, embroidered details and delicate frills. Get ready for a chic escape in the Romana style or add a touch of glamour to your wardrobe with the strappy Bali bikini. From sunrises on the beach to drinks at sunset, these bohemian-inspired styles are the perfect getaway essentials you need this summer.


So, grab your best gals, some cute Boux sunnies and get ready for a stylish escape of your own, because I’ve got the perfect holiday pieces you need right now, whatever your summer plans…

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Love Miss B x