HOW HAVE OUR WARDROBES CHANGED POST-LOCKDOWN?
A lot has changed over the past year and a half, from lockdowns to hugging being illegal – but something else that has changed has been our buying habits and what we are choosing to wear now we are finally post-lockdown!
Are sweatpants and leggings still a fave or have we all gone running back to our jeans to enjoy freedom in?? We have done some digging to find out just how lockdown and our new-found freedom has changed our wardrobes!
WHICH CLOTHES ARE THE MOST POPULAR POST-LOCKDOWN?
We know that we all turned to the comfort of cute loungewear sets for most of lockdown! According to Google Trends data, loungewear unsurprisingly saw the highest surge in interest in March and November 2020! From March 2021, we have been seeing loungewear interest start to return to pre-covid levels, so does this mean our wardrobes are returning to normal too?
We’ve looked at trends data to see just what pieces and styles are the most popular since restrictions lifted on July 19th 2021…
THE MOST POPULAR STYLES (ACCORDING TO GOOGLE)
• Festival Outfits
• Smock Dresses
• Bralettes
• Stick-on bras
• Crop tops
• Going-out tops
These are just some of the wardrobe pieces that have seen surges in interest since lockdown restrictions lifted; it’s obvs that going out is top of the agenda again! From festival outfits, to going-out outfits and summery dresses, the desire to get dressed up again is clear!
Even with dressing up top of the agenda, loungewear is still a firm fave! With the return of travelling abroad for holidays has also come the return in interest in airport outfits (trends data shows demand is higher than it has been since August 2019!) and there is no denying a pair of comfy joggers and a hoodie is the perf travelling outfit!
WHAT HAVE YOU BEEN SEARCHING FOR ON BOUX POST-LOCKDOWN?
Our onsite search data also tells a similar story! In June, when some restrictions started lifting in the run up to July 19th, we saw a lot of jumps in onsite searches for:
• Strapless Bras +86%
• Bikinis +78%
• Lingerie Bodysuits +53%
• Thongs +22%
• Bralettes +17%
• Bras +14%
Compared to the week before restrictions lifted, searches for seamless knicker styles increased by 25% from 19th July - no one wants annoying underwear lines ruining their going-out outfits! We also saw strapless bras searches increase by 20%, cycling shorts by 116% and smock dresses by 158%!!
Clearly going-out looks and underwear drawer refreshes have been your priorities for returning to normal life!
OUR TOP POST-LOCKDOWN WARDROBE PICKS!
For the perfect going-out top post-lockdown we don’t think you can go wrong with a gorj bralette! Our Sorelle longline bra is underwired for the perf amount of support and looks fabulous paired with your fave jeans; take inspo from Ellie in the Sorelle longline in purple for a post-lockdown head-turning look!
Another popular post-lockdown lingerie tops trend has been lingerie bodies! In fact, our Maybelle wired body in black has been one of our top selling lingerie pieces since restrictions lifted! We understand why – it is both the perfect going-out top and piece of sexy lingerie, plus it has gorgeous open back detailing! Or for a summery alternative take inspo from our gorj gal Olivia in the Maybelle unpadded plunge body!
Rises in solution wear, from seamless underwear to strapless and stick-on bras, have been clear since we could start going out again! These key pieces ensure no outfit is ruined by unwanted lines and straps on show! A firm fave is always going to be the strapless padded plunge bra and matching microfibre thong that Sophia and Kaz look unbelievable in!
One lockdown trend that isn’t going anywhere is cycling shorts outfits; even post-lockdown we are finding ways to style these comfy activewear pieces! Be it for airport outfits or for a festival look, cycling shorts are remaining in our wardrobes!
A look that can be dressed up or down is an oversized tee with matching cycling shorts. Our girl Mya looks so fabulous in our matching Lillie tee and cycling shorts set; pair with chunky trainers and jewellery for a gorj outfit to enjoy lifted restrictions in! For a super cute airport outfit, or a look to go grab coffee in, the Lyla ribbed cycling shorts with the matching Lyla lounge hoodie is the dream outfit choice! A perfect upgrade from lockdown loungewear to sassy lounge sets!
How have your outfits changed now restrictions have lifted? We can’t wait to see all the ways you are styling our pieces for going out in! Share your looks with us over on Insta using #myboux - we know you’ll all look fabulous x
