In celebration of the launch of our new campaign: ‘The Bra Edit: Find Your Ultimate Fit’, this week we spent Wednesday morning with our bra fitting experts, influencers and super staff members at our Boux Avenue flagship store on Oxford Street. The campaign encourages women to take advantage of our free in store bra fitting service by one of our specialists, and receive a bra fit card listing all necessary information collected during the fitting, which then enables you to identify your ultimate fit from one of our four key styles! Each key style is guided by different bust sizes, styles and preferences, to determine which bra style best fits you! With a choice of Plunge, Balconette, Boost and Full Support, we’ve got something for everyone. Not a morning person and missed our up to the minute Instagram story? Have a sneak peek at what we got up to below…
At the event we were joined by some influencers to indulge in breakfast and bra fittings with a pop up of Instagram worthy treats from Farm Girl Food including Acai bowls, hot lattes and toast with a choice of toppings including avocado and strawberry pieces or a combination of sweet almond butter, banana and honey.
Influencers were offered a bra fitting session with our in store bra fit specialists, who throughout the session measured the influencers whilst expertly advising on which of our four key styles would be most suitable, flattering and comfortable to their bust size and shape.
Following their session each influencer received a personalised bra fit card including tick boxes of the four bra styles, their recommended size and more, which left them inspired and encouraged to browse with confidence!
.After a series of selfies, bra talk, and boomerangs, influencer’s fresh sets were delicately wrapped in soft layers of sheer opaque lace print tissue with a handful of rose petals sprinkled throughout the box, scented with our signature white chiffon fragrance.
We had a wonderful morning in store, joined by our lovely staff, farm girl food and our fave influencers who documented their in store fitting experience whilst searching for their ultimate fit. Ooze confidence and fierce femininity in yours and shop our new key bra styles now!
We collaborated with a few VIP’s in celebration of our bra edit launch, so in case you missed our exclusive content here’s a roundup of our favourite looks.
Look ultra-glam and express your inner goddess like Amy in the Tori Lace Plunge Bra. This cornflower blue shade, coupled with geometric lace with scalloped edge is an all-round winner.
Take inspiration from Sarah, and sit back and soak up rays in our Emmeline Balconette Bra. Enjoy a subtle lift with soft moulded cups, and a pretty scalloped edges
Look and feel your best in our Lauren Padded Balconette Bra. Rachel partners hers with the matching briefs for the perfect pink pairing.
Embrace all day comfort like Jess in the Tori Lace Plunge, the everyday bra that encompasses the prettiest lace detailing for a luxe finish.
Finding hard to let go of your faithful bra fave? Discover more from our four key styles and find a bra best fit for you!