ESCAPE TO THE COUNTRY WITH BOUX
Autumn has arrived and with it, Boux Avenue invites you to a Country Escape with a collection that sets the tone for the season, unveiling our prettiest and most richly hued lingerie and nightwear yet.
The Country Escape Collection is designed to infuse the romance of Autumn with a rustic-inspired charm, creating an elevated
new lingerie and nightwear collection. This bold and daring collection allows the wearer to enjoy the fantasy of escaping to a
country retreat where every room becomes a scene of soft seduction in a special romantic bubble.
Zoe Price-Smith, Chief Design & Product Officer
£45
£18
LINGERIE
Bring the fantasy to life in beautifully seductive lingerie with hints of antique-inspired lace and romantic 3D floral embroideries in deep, rich and moody hues.
£32
£38
NIGHTWEAR
County Escape brings sultry satin, delicate lace and seasonal khaki together for luxe nightwear.
HOW THE CAMPAIGN CAME TO LIFE
Wondering how we created this gorgeous campaign? It's not actually AI, but a theatrical set, built with real grass, trees and flowers, placed against a photographic backdrop with incredible lighting.