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Styled by You

About Boux Avenue

Beautiful Days & Nights Begin At Boux Avenue

Your favourite lingerie, nightwear and swimwear brand.

Designed In London

Designed in London by us for you, Boux Avenue offers accessible luxury that you'll love to wear every day, with the kind of fit that your body will thank you for. Our design handwriting is characterised by an attention to detail and a technical excellence which is world class, using beautiful fabrics for the very best feel against your skin.

Expertly Fitted

The expertise that goes into the fits of our product and the training & skill of our store bra fit ambassadors ensures you'll enjoy the optimum in comfort and support when wearing Boux Avenue.

Flattering By Design

Flattering, flirty and feminine, from the signature lace and exclusive embroideries found in our lingerie collections which span from an A to a H cup, to the ultimate in stylish comfort in our nightwear (sizes 6 - 18) and swimwear collections, Boux Avenue champions oh-so-wearable styles in the colours you love, designed to make you look and feel great.