WHY THIS SEASON IS ALL ABOUT RUCHED SWIMWEAR…

If you’re looking for the most comfortable, fashionable, and flattering swimwear this season, our newest ruched designs are for you.

Ruching on swimwear adds extra detail and allows for adjustability to how you can wear it, meaning you can wear your new ruched bikini in multiple ways. Or, if wearing skin-skimming swimwear doesn’t fill you with excitement, ruched swimsuits are a flattering option that can give you added confidence by the pool.

 Our Chief Design and Product Office Zoe Price-Smith - “I'm committed to creating the most stylish swimwear with the best fit possible that celebrates the beauty of the female form, empowering the wearer to feel their most confident and comfortable in the sun. Ruched fabric allows us to create swimwear pieces that the wearer is in control of, we know how important fit is and our newest ruched swim pieces guarantee you can get your most flattering fit. These are swimwear pieces you’ll love to wear again and again.”

So, if ruching sounds like something you want more of in your holiday outfit rotation this year, discover our newest collection of ruched pieces below…

THE SEXY RUCHED BIKINIS WE LOVE

Both the Amalfi Crinkle Bikini Top and matching Amalfi Crinkle High Waist Brief feature adjustable ruching detail. Use the tie strings on the cups to achieve your perfect fit. This feature can come in very handy if you have uneven boob sizes. You can adjust the cups to feel supported across both.

The adjustable ruching on the bikini bottoms essentially means you have two bikinis in one. Simply adjust the high-waisted bottoms to show a whole lot of leg in a sexy high-leg style, or go for an equally gorgeous fuller coverage style - the choice is yours.

Channel the White Isle’s pool party vibes with the Ibiza Plunge Bikini top paired with Ibiza Bikini Ruched Side Briefs or Ibiza Bikini Tie Side Thongs. This bikini set is a bestseller for good reason. Much like the Amalfi, the Ibiza sees drawstring ruching across the top and bottoms - meaning you can get the exact fit and coverage you want.

If more coverage is your style, you can layer the mesh maxi sarong over your bikini for a gorgeous layered ruched look.

Combine the neon outfits trend with oh-so-fashionable ruching when you wear the Haiti Triangle Bikini Top and matching Haiti Tie Side Brazilian Bikini Bottoms. This triangle bikini style can be adjusted and ruched as you please, go for lots of ruching and you can transform the set into a micro bikini, or stretch out the material for minimal ruching and fuller coverage.

As blue as the Caribbean Sea, the Aruba Balconette Bikini Top and matching Aruba Brazilian Bikini Bottoms is a set that beautifully champions delicate ruching details across the top and bottoms.

FLATTERING RUCHED SWIMSUITS YOU’LL ADORE

The ultimate adjustable one-piece, the Panama Smoothing Swimsuit is poetry in motion. Our first smoothing swimsuit, it has double lining technology to provide support and control, whilst retaining comfort. The adjustable ruched sides allow you to transform it into a high-leg swimsuit, or wear it lower on the leg. And there’s more - even the straps are adjustable, allowing you to wear it as a bandeau swimsuit or keep the straps on. Either way, you’ll feel supported, comfortable, and ready for Summer.

The Ibiza Eyelet Swimsuit in black features sophisticated keyhole detailing and clever drawstrings around the cups to allow you to customise your preferred coverage and ruching amount.

The Naples Crinkle Super Push-Up Swimsuit is a gorgeous piece of cut-out swimwear, that allows for adjustability thanks to the ruched fabric. With super push-up padded cups giving your figure a boost and pretty ruched tie-detailing to give you control of coverage, this is a truly sexy swimsuit.

You can never go wrong with a statement red swimsuit - the Portofino Swimsuit which comes in a stunning shade of scarlet,  it’s a key buy this Summer. With ruched sides allowing you to choose between a high or low leg cut, and flattering ruching on the cups, this is a timeless swimsuit you’ll wear time and time again.

How do you like to wear your ruched swimwear? Keep an eye out for more ruched pieces arriving soon and find more styling inspiration on Instagram.