Designed With Care
Our gorgeous lingerie, nightwear, swimwear and accessory collections are designed in London by our expert in-house team, with YOU, our fabulous community always in mind. Everything is designed for YOUR shape, YOUR style and YOUR lifestyle.
Beautiful Design Handwriting
We have our own design handwriting: our beautiful, unique designs are crafted with exquisite detailing; from intricate lace and delicate embroideries, to carefully selected luxe fabrics.
We create beautiful, high-quality pieces that are made to fit you perfectly and last longer, because we know that buying fewer, better pieces is the ultimate style statement. We’re actively working to incorporate better materials into our products and run durability testing standards to ensure your favourite Boux Avenue pieces have a lighter footprint.
Designed In London
Our collections are designed by our expert in-house team, with our fabulous community always in mind.
From intricate lace to delicate embroideries and luxe fabrics, each piece is considered from the first sketch to the final fit.
Fashion With A Future
We know that protecting the planet is just as important to you as finding the perfect fit. That’s why we were thrilled to be the first UK lingerie brand to have joined the UK Textiles Pact in 2023.
We believe that real change happens together. By joining the UK Textile Pact, we’ve joined a network of like-minded leading UK fashion and textile brands. Together we are working on finding circular and durable solutions to the climate crisis.
We’ve committed to do our part towards achieving the overall textile industry target of halving its carbon footprint and reducing water waste by 30% by 2030. Doing good has never looked so beautiful.
We’re working towards the textile industry target of halving its carbon footprint.
We’re working towards reducing water waste by 30% by 2030.
Loving Our Recycled Fibres
We are increasing the use of recycled fibres in many of our collections, offering stunning lingerie and nightwear made with a percentage of recycled content.
Our best-selling, fan-favourite style, the Emma bra, now features exquisite lace made from recycled fibres. Same gorgeous look, much kinder to the earth. This is just the beginning - more improvements are coming soon!
Same Gorgeous Look
Made with considered updates to some of your favourite Boux Avenue icons.
We know that we still have work to do, which is why we are making sustainability a key priority in all of our product decisions moving forwards.
Made With Care
Creating beautiful collections means ensuring the people who make them are safe, respected, and treated fairly.
We have a strict Code of Conduct and robust Modern Slavery protections to ensure safe, healthy, and fair working environments for everyone in the Boux Avenue family.
We’re also continuously updating our Social Compliance Policy, working closely with our supplier companies and agencies to ensure that every single individual in the Boux supply chain is protected, valued, and safe.
