NATIONAL BIKINI DAY 2023

Celebrating the invention of the bikini by Louis Reard in 1946, National Bikini Day is just around the corner. On July 5th, to be precise.

In 2023, it’s hard to imagine a world without this trailblazing two-piece - so at Boux, we’re honouring the day in the best possible way - with an edit of all the best bikinis!

For five days only, we’re also giving you the chance to save up to 50% on selected swimwear and beachwear. See if your faves are on offer. Don’t say we don’t spoil you…

 THE BEST BIKINIS TO SHOP FOR NATIONAL BIKINI DAY 

The brights, the bling and the bold. We fancy a dose of each for National Bikini Day this year, please. So we’re helping you to shop all the styles, with our top 10 bikini recommendations for the season. As always, our designs are beautifully tailored to all the Boux babe tastes out there.

You’re a bunch of diverse beauties, so our swimwear range just had to be, too.

THE BRIGHT BIKINIS

Get your packing perfected with the neons and brights that’ll guarantee your summer pops! Here are 4 of our faves for you to browse…

1. The Cancun disk bikini set stuns in sexy cobalt blue, contrasted with the prettiest of gold detailing. The top’s U-wire and ruched touches will turn heads, whilst the padded balconette cups and adjustable straps keep you feeling supported all day long. So whether you’re feeling carefree in Cancun or laid back in La Palma, grab this beauty (up to an F cup) before she’s long gone!

2. Unpadded and hot pink more your summer vibe? Keep more than just the BBQ sizzling with the Seychelles plunge textured bikini top. Bringing whatever ‘hot girl summer’ means to you for your July and August, we adore the bright, textured fabric of this one! Plus we love the way the frill edge on both the bikini top and bottoms brings a feminine edge to the set!

3. Green is the magic colour this season, and have we got some shades with swagger, especially for you. First up - the Amalfi balconette bikini set in luscious lime. Sip your poolside tequila (or tea!) in this freshest-of-the-fresh set and let the gorgeous colour, barely-there briefs and elegant wide straps add a pin-up element to your holiday heaven.

4. Rocking a tan already and need to set it off to the max? Go neon instead, with the Antalya triangle bikini set. This one is super sexy: Uber high-leg, ruched briefs and a deep plunge triangle top? We didn’t take much convincing and don’t think you will either!

THE BIKINIS WITH BLING

When golden hour glows, we all want those Insta stories to hit with something ‘extra’- and what better way to make sure they do just that, than with a little eye-catching bling to enhance your swimwear photo sesh?

Enter the Bora Bora strappy triangle bikini set. Halterneck style means instant glam, heightened by seductive strapping and textured gold rings on both the top and the bottoms. Strike a pose and feel a million dollars - because you look it, goddesses. 

Add some Miami magic to that basket too, and nab the Miami chain bikini set in pastel pink. Removable gold chains and ring hardware bring the bling-bling touches you’re craving!

THE BOLDEST BIKINIS

To our ladies who love bold patterning and the sexiest styles as their sunny season staples, these three are for you.

tart with the Granada print triangle bikini set. Bold Barbie-style floral print and contrast double strapping makes this a standout piece for the pool. The Cali print bead bikini set follows suit and adds a little extra boldness with coloured beading, brighter colours and a 70s style swirl!

And if it’s something really different that you’re after, the Faroe daisy triangle bikini set has you covered, but not too covered, with unique daisy hardware in yet another beautiful green.

The pastel pink and green combo is a winner for those who want cutesy-but-different and the triangle top means multi-wear options to suit all the body types out there.

 Feeling bold and beautiful already? Share your holiday (and garden!) bikini snaps with us on Insta using #myboux !