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New season lingerie

New season pyjamas

New season loungewear

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Dressing gowns

Sexy nightwear

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#MyBoux
Luxury lingerie you deserve
What is loungewear?
How to measure bra size

Welcome to Boux Avenue, the home of fun, sexy, everyday lingerie, nightwear, loungewear and swimwear in cup sizes A - G! Our 2022 lingerie collection features a wide range of bras, thongs and knickers – shop T-shirt bras, push up bras, triangle bras with matching Brazilian knickers or high-waisted briefs. Don’t miss out on our exquisitely seductive nightwear range and Valentines lingerie, as well as our brand new Boux Sport & Boux Lounge ranges, Boux’s design led collection of swimwear, activewear & loungewear.