Your shape your style lookbook title

Introducing the 'Your Shape, Your Style' campaign; discover a range of lingerie designed in-house by women, for women. Find a fit like no other created to give you the ultimate support for your shape without compromising on style. Channel undeniable confidence in unpadded longline lingerie sets; feel fearless in frill hem triangle bras and embody true empowerment in beautiful bodies with exquisite attention to detail. With designs that merge functionality with support, whilst keeping a sultry aesthetic, this campaign celebrates every woman, of every style.

Your Shape, Your Style: Lookbook

”Women

”Women



Featuring five different models, the ‘Your Shape, Your Style’ campaign is all about creating a sisterhood of self-empowerment that will continue throughout future seasons. Echoing the theme of the campaign, the featured lingerie edit is centred around delicate intricacies and statement details including 3D floral embroidery, new spot mesh laces, decadent printed satin linings and luxe gold hardware finishes. The collection also features the brand’s first non-padded longline bra for DD+ sizes.



”Women

”Women



“We’re a small family run business with honest values, and design for women to support women; encouraging our customers to embrace their uniqueness. I’m really passionate about women feeling empowered, as empowerment can lead you through so many positive avenues - you walk with your head held high when you feel confident, and this is key to owning your own identity and living life for you. You shouldn’t apologise for who you are as a woman. We are ensuring we are continuing to widen our product options & sizes to provide a diverse mix of products for every woman.”
- Zoe Price-Smith
Boux Avenue Brand and Product Director



Women wearing Your Shape your style campaign range 4

Women wearing Your Shape your style campaign range 5



Encouraging women to embrace their shapes and carve their individual style, Boux Avenue wants customers to find empowerment in their uniqueness, and discover the expert bra fit that they deserve.
The 'Your Shape, Your Style' campaign is available online and in stores now.




"I had a bra fitting in Boux Avenue, the lady was amazing, knowledgable and helped me find the right size bra. Thank you so much. The right size bra really makes a difference"