Whatever your shape or style, find your expert fit in unique lingerie designed for you. A campaign designed for women by women, with our female-led in-house design team, directed by Product & Brand Director Zoe Price-Smith; we aim to provide every woman with an expert fit in luxurious styles, at affordable prices. Discover our new lingerie campaign created with you in mind, and styles ranging from 3D embroidered bralettes to high neck, cut-out bodies, there is something for every woman, of every fit!
Your Shape, Your Style
Beautiful, contemporary designs combined with quality are key elements to the collection. With our customer at the heart of everything, we want our campaign to encourage all women to feel confident, empowered, supported, unique and fearless! Rosabel offers a sultry twist to your traditional black plunge bra, combining soft and subtle spot lace mesh, with delicate back detailing and embroidered floral features along the outer edges. Rosabel is also available in a spot mesh triangle bra option with cute matching details.
Ultra-feminine unpadded plunge and balconette bras, and full body lace pieces, take centre stage in the beautifully decorative collection designed with Spring in mind. 3D embroidery meets contemporary colourways and prints with premium fabrics and intricate back detailing. Floral features elevate designs with an added attention to detail. The fun and flirty Nettie range is a unique, trend-led collection. With fresh, staple designs including a stylish, non-padded triangle bra and decorative spot mesh lace bodysuit; this 3D embroidered range is created for the woman who wants to feel as good as she looks, in comfortable yet stylish pieces.
Become your own Valentine’s dream in triangle bras that merge beauty and comfort. Back detailing and gold hardware adornments add a touch of luxury to elevate your lingerie drawer. Pair with a choice of matching thongs and briefs. Introduced in a fresh Spring colourway for 2020, the Eleanora set is both luxurious and fierce. With subtle, all-over leopard print satin cups contrasted with a dark eyelash lace trim, this set is perfect for providing a flattering fit and adding something extra special to your everyday underwear collection.
With sizes ranging from 30A - 38G and dress sizes 6-18, this inclusive collection designed by our in-house, all female design team draws on a range of inspiration, creating a variety of lingerie styles; from trend-led, intricate designs to timeless, understated pieces offering a diverse mix of products for every woman. The ‘Your Shape, Your Style’ collection is available to purchase online and in-stores now, with more exciting lingerie styles from the collection launching soon!
