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Boux Avenue International Franchise Opportunities


Boux Avenue

Boux Avenue is a new and innovative high street lingerie brand launched in the UK by highly regarded businessman and star of UK Dragon's Den, Theo Paphitis.

Owner and chairman of Ryman Stationery since acquiring it 1995, Theo is also a prolific investor in other successful business ventures including gift experience company Red Letter Days, and business support and advice network Smarta.

Boux Avenue has been designed with a woman's mood in mind. The brand - aimed at lingerie lovers looking for quality underwear at affordable prices - prides itself on superior fit, outstanding customer service and inclusive size range offering, which set the label apart from other lingerie retailers. A multi-channel brand with a strong focus on E-Commerce, Boux Avenue has a thriving web business supported by 17 stores across the UK.

Following a prosperous first year of business in the UK, Boux Avenue is set to expand. We are looking to work, on a franchise basis, with international retail companies with an existing fashion presence who are keen to add an exciting new brand to their portfolio. Key markets include Europe, North Africa and Asia, although we will consider interest from other markets where we feel opportunities exist.

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