About Boux Avenue

Boux Avenue is a sparkling new lingerie brand that you can find online, and at our 24 enticing stores across the country.

Born out of a love for lingerie, nightwear, swimwear and all things romantic, with a desire to bring traditional service, superior fit and outstanding quality to a modern and beautiful setting, Boux Avenue is a luxurious shopping haven.

With an unrivalled eye for detail, passion for gorgeousness and design flair that will bring romance, seduction and a little slice of style to your boudoir, Boux Avenue aims to make love happen with our aspirational blend of nostalgic and contemporary design.

Boux Avenue is inclusive and for everybody, no matter what your age, size or style. We create irresistible lingerie and nightwear that will compel the desire to look, touch, feel and of course, wear.

Boux Belle Academy

Could you put the ‘ooh’ in Boux Avenue? We’re currently jet setting all over the UK, searching high and low for aspiring Boux Belles to join our glamorous Boux Belle Academy. If you're confident, friendly and a lover of lingerie, be sure to visit our careers page to find out more.