IntroducingLillieLingerieCollection

Kiss goodbye to your old faithful lingerie and be bold this season by diving into a new extra-ordinary bra. Rewrite your everyday rituals, and make each day special with the brand new Lillie lingerie collection. Ease into the late summer season with the perfect plunge, available in luxe lace, or smoothing silhouette shaping styles, in a range of on-trend colours and prints. The popular plunge style is ideal for women with smaller bust sizes or a bust that sits further apart, as the deep V neck detailing enhances your cleavage with the cup shape pushing your bust together and upwards for maximum cleavage with natural results. Discover the new Boux Avenue collection set to empower your everyday.

”LillieLingerie1"

”LillieLingerie2"

Meet Lillie

The new Lillie lace plunge boost is available in a fresh shade of navy, an angelic white, classic black, and a sweet, feminine dusky pink. Refresh your everyday delicates drawer with an injection of luxe lace overlay, soft boost cups, and delicate scalloped edges. Step away from the ordinary, and spice up your daily lingerie with a balance of practicality, quality and trend-led smoothing styles



”LillieLingerie3"

”LillieLingerie4"



Unleash your wild side in the Lillie Animal, designed in a smooth shaping silhouette perfect for everyday wear under t-shirts. A baby pink and blue leopard combination brings a fresh, fun approach to the statement trend. Or go for a sultry alternative and delve into the soft, microfibre Lillie plunge in Claret . More of a minimalist? Keep things simple in the Lillie Spot with a classic black and white spot print, and matching thong and short.

”LillieLingerie5"



”LillieLingerie6"



Created to encourage you to embrace the range as your new, affordable, everyday loves; the Lillie collection is designed with the everyday woman in mind. Lillie lingerie collection launches in stores Sunday 18th August.

Shop Now