On Wednesday 11th December, we celebrated the launch of our new Megan McKenna Loves campaign at our Oxford Street flagship store in Central London, which was adorned with campaign photographs of Megan herself. Welcoming Megan into the Boux Avenue family, were friends and family as well as the Oxford St store team, and Marketing and Design teams from our London HQ.
Exclusive Access: Megan Loves Boux Event
A mix of influencers and VIPs were welcomed into store with a rose gold personalised shimmer wall, where they were invited to pose for selfies, whilst provided with Boux themed cocktail choices of either a “Boux-tini” or “The Avenue Spritz” which were served at the bar. In true Boux fashion, our lovely Boux Avenue bra fitters were on hand offering VIP bra fitting services throughout the night, as well as providing styling advice, information on our bestselling ranges and more. DJ and presenter, Ashley James treated guests to a special DJ set of empowering female R’n’B tracks whilst styling her Bouxtique by Boux Avenue Amina basque with a chic black suit. As well as Ashley, other VIP guests included Vanessa White, Lou Teasdale and Megan’s X Factor co-stars Samira Mighty and Eyal Booker.
Guests indulged in savoury canapes provided by Humdingers, which included Beetroot, Carrot & Kale Fritters, Buttermilk Fried Goat’s Cheese and Poponcini Peppers. With a backdrop of the striking Megan McKenna Loves campaign video, a special “gift yourself” station encouraged attendees to show their own IG post of the event at the till to win an extra special Christmas gift!
After the guest of honour’s arrival, and time spent mingling with a mix of staff, family and friends, Megan McKenna was officially introduced to event attendees by Product and Brand Director, Zoe Price-Smith, who then went on to lead a Q&A session all about Megan McKenna Loves. Megan chatted about her favourite pieces from the Parisian inspired collection, to how she would describe her style and what she loves most about the brand. Megan styled her glamorous Bouxtique by Boux Avenue Marnie unpadded bra with a sleek black leather two piece.
After a special toast to Megan, guests were treated to an option of salted caramel canapes or Boux Avenue personalised cupcakes. In the midst of taking polaroid photographs, having a closer look at the collection, and indulging in glasses of prosecco and dessert, guests were treated to special goody bags filled with Boux goodies including satin nightwear, eye masks and cute Christmas socks.
We ended the night in style with Megan socializing with guests, posing for photographs and being presented with a personalised cake. The remaining guests decided to take advantage of the Oxford St store space dancing the night away, and documenting the fun-filled launch on their social media.
