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April, 20255 MIN READ
Earth Toned Swimwear: The Trending Shades Of The Summer
Looking to give your swimwear wardrobe a little glow-up this Summer? We have some gorgeous new soft, sun baked, earthy colours for you to enjoy.
Earth toned swimwear is having a moment - for good reason. Inspired by the natural world, these shades bring a sense of calm and confidence to any holiday look. Whether you're drawn to sandy ecrus, warm rusts or clean khakis, there's a flattering option for everyone.
Why Earth-Toned Swimwear is This Season’s Must-Have
From the soft tones of sun-bleached stone to the warmth of desert sand, earthy colours offer a fresh alternative to brights and bolds. They suit a wide range of skin tones, creating a stylish soft, glowy finish. Olivia Rodrigo and Brooks Nader have already been spotted soaking up the sun in their earthy swimwear – keeping things chic, timeless, and totally wearable from beach to brunch. Whether you're planning a beach holiday or a relaxing spa break, these colours work beautifully in any setting. For help choosing a flattering style, take a look at our guide to finding the best swimwear for your body shape.
Khaki Swimwear – The Ultimate Neutral
Khaki bikinis and swimsuits strike the perfect balance between smart and laid-back. This soft green tone is quietly confident, giving a nod to utility style while still feeling feminine. Khaki is easy to wear with other neutrals and works well with warm metallics like gold.
If you’re looking to add a little sparkle to your summer wardrobe, try the Ibiza Sparkle Plunge Bikini Top and matching Ibiza Sparkle Bikini Bottoms. The khaki fabric catches the light and adds a little shimmer to your poolside look, while the flattering plunge neckline and high-leg bottoms create a super sculpted silhouette.
Style this set with gold hoop earrings, a raffia beach bag and oversized sunglasses for some understated glamour.
Rust Bikinis – Warm, Sun-Kissed Elegance
Rust adds a rich, earthy feel to your summer wardrobe. This coppery shade works beautifully with most skin tones, bringing out a warm, bronzed glow. It's a great alternative if you're after something softer than a bold colour but still want something with depth.
The Mirada Crinkle Balconette Bikini Top and Mirada Crinkle Bikini Bottoms are perfect for this trend. The textured fabric and supportive balconette fit give it just the right amount of structure, which pairs perfectly with the rust’s understated warmth.
Try it with tortoiseshell sunglasses and layered gold jewellery for a relaxed, holiday-ready feel.
Ecru Swimwear – Chic Minimalism
Ecru is a clean, natural tone that works with almost anything. It’s softer than classic white swimwear, giving it a laid-back feel that still looks considered. It’s a subtle way to lift your look without needing prints or brights.
The Marguerite Texture Balconette Bikini Top and Marguerite Texture Brazilian Bikini Bottoms are a great match for this pared-back colour. The textured fabric adds interest, while the clean cut keeps the look simple and neat.
Perfect to wear with a loose linen shirt or beach cover-up, a straw tote and oversized sunglasses for an effortless poolside look.
How to Style Earth-Toned Swimwear
These natural shades are easy to mix and match with textured accessories and neutral layers. Think raffia beach bags, straw hats and linen trousers.
Gold jewellery adds warmth and contrast, while oversized sunglasses give a slightly retro finish. A neutral sarong or sheer beach shirt is perfect for those days when you want a little extra coverage that still looks pulled together.
Discover Boux Avenue’s New-In Earth-Toned Swimwear
These colours are here to stay – they’re a stylish, easy way to give your swimwear drawer a little refresh without the fuss.
Dive into our new-in swimwear collection and find the perfect shade to make you feel fabulous all summer long!
