Discover style inspiration, behind the scenes access, helpful guides and more at The Avenue...

Discover style inspiration, behind the scenes access, helpful guides and more at The Avenue...

Discover style inspiration, behind the scenes access, helpful guides and more at The Avenue...

INTRODUCING THE LILLIE BRA

Kiss goodbye to your old faithful lingerie and be bold this season by diving into a new extra-ordinary bra. Rewrite your everyday rituals, and make each day special with the brand new Lillie lingerie collection...

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YOUR LINGERIE STYLE BASED ON YOUR STAR SIGN

Ever let your horoscope dictate a tough decision in your life? Well why not your underwear! With each sign having its individual character traits we’ve gathered together an edit for you to find your perfect lingerie match...

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NATIONAL UNDERWEAR DAY: OUR TOP 5 UNDERWEAR SETS

Tired of your everyday underwear go-to, or have a special occasion in the calendar and want to expand your lingerie drawer? In honour of National Underwear Day we’ve created an edit of our five must have underwear styles you need in your collection...

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HOLIDAY PACKING: GETAWAY ESSENTIALS

When holiday packing, no amount of luggage allowance ever seems enough; we’re all guilty of still squeezing in last minute buys up until the day we fly! Before you know it, your long awaited summer holiday has crept up on you, and your eyes are filling with fear as you approach the front of the queue...

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STUDENT AMBASSADORS GRADUATION 2019

To celebrate our Boux Avenue Student Ambassador 2019 scheme coming to an end, we invited our ambassadors down to a Central London location for a special graduation evening full of awards, prosecco, and exclusive brand talks...

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BEACHWEAR STYLE

>In honour of National Bikini Day, we’ve created a beachwear style guide with a collection of some of our favourite standout styles this season. Seek out fresh inspiration for what to wear this summer and get prepped for your holidays...

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POOL PARTY: WHAT TO WEAR

Holidays away being the highlight of the year for most, there’s nothing more we look forward to than a break from the office, glorious uninterrupted sunshine and drinks by the pool. However there’s always one highly anticipated event we’re never quite sure what to pack for…the pool party...

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HIGH SUMMER COLLECTION

As we (slowly) shift into full swing summer, we are prepped and ready to celebrate the return of the sun with open arms. Saluting the bold and championing the confident, our new High Summer collection is set to make some serious waves this season...

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FESTIVAL FASHION: WHAT TO WEAR

Six months into the year and we can breathe a sigh of relief as we can finally rediscover our love of daylight until the evening, the non-requirement of a jacket and supporting our favourite artists at music festivals. With that said, we’re calling all festival fun seekers to get mainstage ready with us...

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THE BRA EDIT

As women, the importance of sprucing up our lingerie collection only really arises around special occasions throughout the year e.g. valentines, birthdays, and anniversaries. However, most of us use it as a good excuse to indulge in getting remeasured and/or finding a bra style more suited to us...

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SWIMWEAR TO SUIT YOUR SHAPE

When choosing swimwear for your body type, it’s all about finding just the right combo to help you feel beautiful, supported and totally flawless when you step into the sun! Boux Avenue’s philosophy is that swimwear should ‘fit like lingerie’ and feel just as glam too...

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WEDDING LINGERIE: WHAT TO WEAR

Planning your big day or looking for the perfect lingerie for that oh-so-tricky bridesmaid dress? Well, we’ve got your covered! With most of us attending a handful of beautiful weddings every year, it’s key to make sure that you feel both supported and comfortable for the whole day...

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HOW TO CARE FOR YOUR BRAS

At some point in our lives when we experienced our first taste of owning our very own bra, we’ve been guilty of not knowing the first thing about taking care of it and naively throwing it in the wash along with the rest of the cycle, wringing it out dry and repeating the routine...

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HOW TO PACK FOR HOLIDAY

Preparing for a trip is exciting, but deciding what clothes to take on holiday can be a headache! Overpacking, underpacking, re-packing again and again, only to finally open your suitcase at your destination and wonder “what on earth was I thinking!?”...

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HOW SHOULD A BIKINI FIT?

We all want to feel fabulous when we slip into a bikini and head out to the beach or swimming pool. But struggling to find the right fit can put a dampener on your summer fun. How should a bikini fit...

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THE BRA STYLE GUIDE

Don’t know your balconette from your longline? With so many different styles to choose from, finding the right bra can prove tricky. We’ve put together the ultimate bra guide to help you find the perfect style to suit your shape and set each style apart...

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THE SHAPEWEAR GUIDE

It’s no secret that when it comes to shapewear, it can be a minefield working out what works best for you and your problem area. We’ve pulled together a shapewear guide to alleviate stress and enable you easily figure out what each solution targets and how...

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HOW TO MEASURE BRA SIZE

Forget breakups, breakouts and bad hair days – nothing causes quite as much heartache as a badly fitting bra. That daily struggle with slipping straps, painful underwires, red marks and lumpy cups, is one that too many of us can relate to...

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BRA FITTING MYTHS BUSTED

DID YOU KNOW THAT 80% OF WOMEN ARE WEARING THE WRONG BRA SIZE? Did you also know that you should have a bra fitting every 6 months? You'd be surprised by how often your body changes...

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THE KNICKER STYLE GUIDE

With such a wide range of different styles available, it’s difficult to understand the difference between knicker types and which one is most suited to you and your shape. We’ve gathered together a style guide of knicker styles to assist you in uncovering the many styles available...

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