She’s the talk of the season and is set to become your new BFF! I’m so excited to introduce Emmeline, the must-have lace bra that comes in 7 gorgeous new colours! Featuring on-trend hues of Navy, Blush, Teal, Pink, Black, Strawberry and White, which one will be your fave?

Available in sizes 30B - 40G and bottoms 6 - 18, Emmeline is a versatile, everyday balconette bra that features the prettiest lace detailing. With super soft moulded cups that feature a plush finish and a soft-seal back fastening, prepare to feel ultimate comfort in the softest bra style yet!

As well as a new strapping design for greater comfort, the side bones of Emmeline have been removed for improved wearability, without compromising on style of course! There are some gorgeous matching bottoms too, where you can choose from a thong, shorts or a brief style!

Emmeline is a very special addition to Boux! Not only is she a gorgeous new style with some amazing features, but her name was also inspired by the British political activist, Emmeline Pankhurst, which makes her even more special!

Emmeline Pankhurst was an incredible woman and super inspiring! She was the leader of the suffragette movement and campaigned passionately for women to achieve the right to vote. We owe a lot to Emmeline and I am so excited that I could name this gorgeous new style of bra after her. After all, the Emmeline bra is made to make all women feel empowered, confident and supported, exactly what Emmeline Pankhurst did for all women during the suffragette movement!

I can’t wait for you all to discover the new Emmeline bra, I know it will be your new bra BFF, it sure is mine! Don’t forget to tag @bouxavenue in your posts with the #myboux for a chance to be featured!

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Love Miss B x