On full price products - Ends midnight tonight!
Cup sized bikinis in sizes A-G, stylish swimwear that fits like lingerie and must-have beachwear that make cute cover ups - this is your 'cool down stay hot' collection for summer! Soak up the sun in style with plenty of support and comfort. Shop from a selection of essential styles including halternecks and multiways in prints and colours that sizzle. Plus a mix & match collection including high waisted briefs, tankinis, boost bikini styles and more...
Cool down, stay hot!
Campaign shots
Introducing Boux Avenue's summer TV advert! Featuring brand new
lingerie, swimwear and nightwear all photographed under the glorious
sunshine of Cape Town, South Africa. Highlighting the hottest trends to take
the plunge with this season and the certified suitcase essentials you will want
to start packing now! Start getting excited - your summer start here!

Make waves with brand new swimwear styles for summer. Choose from playful polka dot bikinis to nautical but nice tankinis.
Look super cute covered up in beachwear or create your own perfect beach babe look with mix and match sets

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