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Privacy & Cookies

We use cookies on bouxavenue.com to enable various types of functionality (including buying online, saving your size preferences and signing in to your account). These help us to better understand how people use our website so that we can work on offering you the best possible experience. Website usage statistics are always anonymous, a cookie can be read only by the website that sets it and cookies cannot contain viruses or access any personal information on your computer.

Read on for further information about the cookies we may use, how to manage cookies on your computer or mobile device and our privacy policy.

What are cookies?

Cookies are tiny text files stored on your computer when you visit certain web pages. If your web browser settings allow it, any website may set its own cookies on your computer, but to protect your privacy your browser will only let a website read a cookie that it has set. A cookie will usually contain the domain of the website that has set it (e.g. bouxavenue.com, google.co.uk, bbc.co.uk etc.), the ‘lifetime’ of the cookie (how long it will be stored for), and the cookie’s value which is often a randomly generated unique string of letters and/or numbers. Because cookies are just text files, they cannot contain viruses or be used to access any personal information on your computer.

First-party and third-party cookies

A first-party cookie is one that is set by the website you are visiting, whereas a third-party cookie is one that is set by a website that may be providing content to the website you are visiting (for example, if you watch an embedded YouTube video on a website you are visiting, you may find that YouTube sets its own cookie). Remember that a website can only read its own cookies, so any third party websites cannot read the cookies set by the website you are visiting. Equally, the website you are visiting cannot read any cookies set by third party websites.

How does bouxavenue.com use cookies?

We use cookies on bouxavenue.com to enable various types of functionality and to better understand how people use our website. This enables us to offer you the best possible experience:

First-party cookies

These cookies are set by bouxavenue.com and can be read only by bouxavenue.com.

Cookie name(s)Purpose
ASP.NET_SessionIdThis cookie allows our web servers to respond to your actions on the website such as "Add to bag" or browsing the website. Without it, the website wouldn’t know if one person or lots of different people were clicking through pages of the site meaning no one would be able to login or buy anything.
PHPSESSIDThis cookie is very similar to ASP.NET_SessionId cookie above but is set if you browse certain pages on bouxavenue.com that are powered by Wordpress (e.g. Miss B’s blog).
sizeThis cookie is used to remember your size preferences. When you choose your size to add an item to your bag or when you save your size preferences in your VIP account, the sizes are saved in the cookie. The website then pre-selects your size when you view other products so you don’t have to keep doing it.
viewedproductsThis cookie is used to show you your recently viewed items when you’re browsing our range so it’s easier for you to get back to something you’ve already looked at. You can always use the cross on each item (or the clear all button) to hide these.
LoginThis cookie is set only if you select ‘Keep me signed in’ when you sign in to your VIP account. The cookie stores your VIP account email address and a securely encrypted version of your password (i.e. if anyone did get hold of your computer and found this cookie, they would not be able to get your password). To keep your account secure, you should never select ‘Keep me signed in’ on a public or shared computer.
__utma, __utmb, __utmc, __utmzThese cookies are set by a website analytics package we use called Google Analytics. Any data passed to the Google Analytics platform is anonymous and used by us to understand trends in visitor behaviour. This helps us make better decisions about our marketing activity and website.
_#env, _#sess, _#srchist, _#uid, _#vdf, _#slid, _#clickid, _#lps, _#tsaThese cookies are set by a website analytics package we use called DC Storm. Any data passed to the DC Storm platform is anonymous and used by us to understand trends in visitor behaviour. This helps us make better decisions about our marketing activity.
Cookies beginning with comment_author, comment_author_email, comment_author_urlThese cookies are set by our Wordpress blogging platform when you leave a comment on Miss B’s blog. This is for your convenience so that you won’t have to retype your information again when you want to leave another comment.
_aw_m_3454This cookie is set only if you visit bouxavenue.com via one of our affiliate partners. It lets us identify when we need to pay commission on sales.

Third-party cookies

We will endeavour to keep the below list updated, however it may become out of date if the third parties alter the cookies they use.

Cookie set byCookie name(s)Purpose
awin1.com (Affiliate Window)aw3454Boux Avenue works with a number of affiliate websites on a commission basis to attract a wider audience than we otherwise might. This cookie is set only if you visit bouxavenue.com via one of these affiliate websites (or their email/social activity). It is used to record that the affiliate sent us a visitor so that we can identify when we need to pay commission on sales.
www.googleadservices.com (Google)ConversionThis cookie is set only if you visit bouxavenue.com via an advert or sponsored link on Google’s search results. If you decide to buy something, this cookie is used to tell our Google AdWords advertising account that the click on the advert resulted in a sale. This helps us make better decisions about our marketing activity and display more relevant adverts.
Facebookc_user, datr, locale, lu, s, xsIf you choose to use the Facebook ‘like’ or ‘share’ buttons that can be found on some pages of bouxavenue.com, Facebook may set some or all of these cookies.
Twitterk, guest_id, _twitter_sess, original_referer, external_refererIf you choose to use the Twitter ‘tweet’ button that can be found on some pages of bouxavenue.com, Twitter may set some or all of these cookies.
PayPals_vi, DH4puLeRqX6BpunfdurQO8Swi28, HaC80bwXscjqZ7KM6VOxULOB534, INSIDE_SEARCH_PARAMS, KHcl0EuY7AKSMgfvHl7J5E7hPtK, LANG, PUuuwWB0yFt3AzV9ACftsAxz2fO, SEGM, cookie_check, cwrClyrK4LoCV1fydGbAxiNL6iG, flow_back_cookie, login_email, navcmd, navlns, pNTcMTtQfrJuaJiwEnWXQ6yNxfq, s_pers, s_sess, Apache, TS6a0e62If you choose to pay for your order using PayPal, you will be temporarily redirected to the PayPal website to login and confirm the payment. The PayPal website may set some or all of these cookies. As a PayPal user, you are advised to read PayPal’s cookie policy to understand where PayPal and/or its third- party partners may be setting additional cookies.

How to manage cookies on your computer or mobile device

If cookies aren't enabled on your computer you will still be able to browse www.bouxavenue.com and blog.bouxavenue.com, but your experience will be limited and you will not be able to add items to your bag and buy them.

Using your web browser’s settings you can view the cookies on your computer, remove all or some cookies and set rules on when to allow and not allow cookies to be set. For instructions on how to manage cookies in your particular web browser we recommend you visit www.aboutcookies.org (opens in a new window – please note that we cannot be held responsible for the content of external websites).

If you would like to know how to manage the cookies on your mobile phone, tablet or other mobile device we recommend that you check your device’s manual.

Privacy & Security

At Boux Avenue we absolutely recognise how important it is to keep your personal information safe and secure.

We take your personal privacy very seriously and are committed to ensuring that your details are kept confidential. When you kindly provide us with your name, address, credit card, contact details or any other personal details we promise to keep them safe and secure and will not share them with anyone outside Boux Avenue Limited.

Shopping with Boux Avenue is guaranteed to be safe, secure and of course, stylish.

Site security

The bouxavenue.com website is totally secure

Our website uses 128 bit SSL (Secure Sockets Layer) encryption technology which is the most advanced level of security currently available for online shopping.

When you are in a secure area of the website, such as the checkout, you should see a solid padlock in your browser status bar which indicates that the encryption is taking place, and therefore safe to continue.

You will also see that the Boux Avenue address in the browser has changed and the http has been replaced with https in front of the www.bouxavenue.com address - another sure sign of tip top security.

Privacy promise

We take your personal privacy very seriously and are committed to ensuring that your details are kept confidential and are only used to provide you with our fabulous customer service.

We promise that:

  • We will never sell your personal details to any outside company
  • Unless specifically authorised by you, we will not pass on your details to any third party company for mailing or marketing purposes

When you shop on the Boux Avenue website we collect some personal information from you. All this information is held on secure servers and Boux Avenue fully complies with all obligations required of the data protection act and current consumer legislation.

Some of this information is used to process your order and to keep you informed of its progress. We use some third party institutions to handle the processing and fulfillment of your order. They receive the information needed to do this and all such institutions are under strict contractual obligations to keep your personal information secure and private, so no need to worry.

Additionally, should you give us your permission, we will include you on our regular VIP marketing emails to keep you informed of new products, promotions, special events, store openings and other useful or exciting information about Boux Avenue. You may opt out at any time either by updating your subscription within your account on the website or by clicking the unsubscribe link at the bottom of every email we send.

For more details on our Privacy Policy, please see the section incorporated into our terms and conditions of use.

What information we collect

We may collect the following information:

  • First name, surname, title & birth date
  • Contact information such as telephone number & email address
  • Demographic information such as address, IP address, preferences & postcode
  • Loyalty information such as loyalty transactions, order channel & points information

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Placing, processing and dispatching your order(s).
  • Internal record keeping
  • Analyse demographic and geographical location data via Google Analytics using cookies.
  • Provide you with website sharing services and social network connectors
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products & special offers
  • From time to time, we may also use your information to contact you for market research purposes
  • We may use the information to customise the website according to your interests

Email Marketing service

Additionally, should you give us your permission, we will include you on our regular VIP marketing emails to keep you informed of new products, promotions, special events, store openings and other useful or exciting information about Boux Avenue. These emails may be personalised to contain your name for promotional reasons.

To unsubscribe from our mailings, please click the link found at the bottom of each email or update your account preferences. If you have any questions or need our help, please contact our customer service team (Contact details mentioned below).

Our emails are sent by: Boux Avenue, 22-24 Worple Road, Wimbledon, London, SW19 4DD, United Kingdom.

For more details on our Privacy Policy, please see the section incorporated into our terms and conditions of use.

Phishing emails or calls - do not share your personal information

Phishing is the process of tricking someone into passing over personal or sensitive information. This can be done in an email format or through a phone call from someone pretending to be from an official and legitimate source.

Do not share your personal information with anyone claiming to be from Boux Avenue. If we need to take an alternative payment method or other personal information from you, we will ask you to call us back on our main customer services number.

If you think someone is attempting to deceive you into passing over your details, please let one of our customer service team know immediately by giving us a call on 0800 054 6550 (Monday - Friday 8am-8pm, Saturday and Sunday 9am-5pm), or email us at hello@bouxavenue.com.